Why Killer Products Don't Sell: How to run your company to a new set of rules

December 22, 2008|
Why Killer Products Don't Sell: How to run your company to a new set of rules by Ian Gotts
$32.95
Hardcover
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Acknowledgments xi Foreword xiii Introduction xv What this book is about xv Why we wrote this book xvi A bar in Rotterdam xvii Who should read this book xix How to use this book xxiii 1: Some killer products really don’t sell 1 So many products, so few sales 1 Heroic failures 4 So firstly, what is a failure? 8 2: It’s not how you sell,...
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Title:Why Killer Products Don't Sell: How to run your company to a new set of rules
Format:Hardcover
Product dimensions:194 pages, 9.3 X 6.3 X 0.7 in
Shipping dimensions:194 pages, 9.3 X 6.3 X 0.7 in
Published:December 22, 2008
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9781906465261

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