Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

May 30, 2016|
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules by Ian Gotts

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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

Title:Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
Format:Kobo ebook
Published:May 30, 2016
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9781907293474

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