Why We Buy, Updated And Revised Edition: The Science Of Shopping

Revolutionary retail guru <_st13a_place w:st="on"><_st13a_placename w:st="on">Paco <_st13a_placetype w:st="on">Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes:<_o3a_p>

• The latest trends in online retail an how nearly every internet retailer from Itunes to Amazon can drastically improve how it serves it customers. <_o3a_p>
• A guided tour of the most innovative stores, malls and retail environments around the world- almost all of which are springing up in countries where prosperity is new. <_o3a_p>