Why Your Company Must Have a Design Culture by Robert Brunner

Why Your Company Must Have a Design Culture

byRobert Brunner, Stewart Emery, Russ Hall

Kobo ebook | October 16, 2009

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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.


Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!


The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.

Title:Why Your Company Must Have a Design CultureFormat:Kobo ebookPublished:October 16, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132144255

ISBN - 13:9780132144254