Wine and Conversation by Adrienne Lehrer

Wine and Conversation

byAdrienne Lehrer

Paperback | August 4, 2009

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The vocabulary of wine is large and exceptionally vibrant -- from straight-forward descriptive words like "sweet" and "fragrant", colorful metaphors like "ostentatious" and "brash", to the more technical lexicon of biochemistry. The world of wine vocabulary is growing alongside the currentpopularity of wine itself, particularly as new words are employed by professional wine writers, who not only want to write interesting prose, but avoid repetition and cliche. The question is, what do these words mean? Can they actually reflect the objective characteristics of wine, and can twodrinkers really use and understand these words in the same way? In this second edition of Wine and Conversation, linguist Adrienne Lehrer explores whether or not wine drinkers (both novices and experts) can in fact understand wine words in the same way. Her conclusion, based on experimental results, is no. Even though experts do somewhat better than novices insome experiments, they tend to do well only on wines on which they are carefully trained and/or with which they are very familiar. Does this mean that the elaborate language we use to describe wine is essentially a charade? Lehrer shows that although scientific wine writing requires a precise andshared use of language, drinking wine and talking about it in casual, informal setting with friends is different, and the conversational goals include social bonding as well as communicating information about the wine. Lehrer also shows how language innovation and language play, clearly seen in thenames of new wines and wineries, as well as wine descriptors, is yet another influence on the burgeoning and sometimes whimsical world of wine vocabulary.

About The Author

Adrienne Lehrer is Professor of Linguistics (Emerita), University of Arizona. Lehrer has written on many aspects of lexical semantics: the structures of vocabularies and how words in a language are semantically related to one another. She has used wine descriptors and cooking words to test semantic theories. Recent woek has focused on...

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Title:Wine and ConversationFormat:PaperbackDimensions:336 pages, 9.25 × 6.13 × 0.68 inPublished:August 4, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195307941

ISBN - 13:9780195307948

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Table of Contents

Preface and AcknowledgmentsPart I. The Wine Vocabulary1. The Early Wine Words2. Extending the Vocabulary3. New Wine Words4. Aromas and Wine Wheels5. Evaluating Wine: Scoring Systems6:. Semantic analysisPart II. The Experiments7. Experiments and Subjects8. The Stanford Subjects9. The Tucson Subjects10. The Davis Subjects11. Later Experiments12. Research on Taste and SmellPart III. Functions of Wine Talk:13. Functions of Language14. Scientific Language15. Non-Scientific Language16. Snobs, Anti-Snobs, and Marketing17. What Else is Like Wine Talk?18. ConclusionAppendix - A Semantic Theory by Adrienne Lehrer and Keith LehrerEndnotesReferences