Wine Marketing And Sales by Janeen OlsenWine Marketing And Sales by Janeen Olsen

Wine Marketing And Sales

byJaneen Olsen, Liz Thach, Paul Wagner

Hardcover | November 30, 2018

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The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma Stat...
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Title:Wine Marketing And SalesFormat:HardcoverDimensions:416 pages, 10 × 7 × 0.98 inPublished:November 30, 2018Publisher:Board and Bench PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1935879448

ISBN - 13:9781935879442

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