Wine Marketing & Sales, Second Edition: Success Strategies For A Saturated Market by Janeen OlsenWine Marketing & Sales, Second Edition: Success Strategies For A Saturated Market by Janeen Olsen

Wine Marketing & Sales, Second Edition: Success Strategies For A Saturated Market

byJaneen Olsen, Liz Thach, Paul Wagner

Paperback | February 22, 2016

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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma Stat...
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Title:Wine Marketing & Sales, Second Edition: Success Strategies For A Saturated MarketFormat:PaperbackDimensions:400 pages, 10 × 7 × 1.06 inPublished:February 22, 2016Publisher:Board and Bench PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1935879510

ISBN - 13:9781935879510

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