From the Publisher
Long overdue this comprehensive text provides an indepth hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant this new work covers the total range of the wine marketing profession from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application...
The following ISBNs are associated with this title:
ISBN - 10:1934259349
ISBN - 13:9781934259344
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