338 pages, 9.21 × 6.14 × 0.98 in
October 12, 1999
Artech House Publishers
The following ISBNs are associated with this title:
ISBN - 10: 1580530362
ISBN - 13: 9781580530361
From the Publisher
With telecommunications competition becoming more intense everyday, it's clear that the telcos with the most effective marketing programs will win market share. Here's the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers.