Winning The Battle For Relevance: Why Even The Greatest Become Obsolete... And How To Avoid Their Fate by Michael McqueenWinning The Battle For Relevance: Why Even The Greatest Become Obsolete... And How To Avoid Their Fate by Michael Mcqueen

Winning The Battle For Relevance: Why Even The Greatest Become Obsolete... And How To Avoid Their…

byMichael Mcqueen

Paperback | June 14, 2016

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Based on a 6-year study of 500 of the world's biggest brands,Winning the Battle for Relevanceseeks to answer the question: "What separates the enduring from the endangered?"

As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap.

Better still,Winning the Battle for Relevancehighlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist.Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world's best-known brands navigate change and stay ahead of the curve.In addition to featuring regularly as a commentator on TV and rad...
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Title:Winning The Battle For Relevance: Why Even The Greatest Become Obsolete... And How To Avoid Their…Format:PaperbackDimensions:286 pages, 6 × 9 × 0.68 inPublished:June 14, 2016Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1630478210

ISBN - 13:9781630478216

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Table of Contents

Intro - Welcome to the Inflection Point

Section 1: The Cycle of Relevance

Chapter 1 - The Relevance Curve

Chapter 2 - Real-life Relevance

Chapter 3 - What is your Silent Pulse?

Chapter 4 - Irrelevance: Fate or Failure?

Section 2: The 5 Roads to Irrelevance

Chapter 5 - Shift Happens

Chapter 6 - The Intoxication of Success

Chapter 7 - Preservation Obsession

Chapter 8 - Progress Addiction

Chapter 9 - The Human Factor

Section 3: Winning the Battle for Relevance

Chapter 10 - Re-Calibrate

Chapter 11 - Re-Focus

Chapter 12 - Re-Fresh

Chapter 13 - Re-Engineer

Chapter 14 - Re-Frame

Chapter 15 - Re-Position

Conclusion

Endnotes