Winning the Influence Game: What Every Business Leader Should Know about Government

Hardcover | April 9, 2001

byMichael Watkins, Mickey Edwards, Usha Thakrar

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Play the game to win

"More and more CEOs are discovering that managing one's business environment is as important as managing operations, finance, and sales. Winning the Influence Game explains how a strategic government relations program can make a major impact on that environment at the federal, state, and local levels."-Douglas G. Pinkham, President, Public Affairs Council

"A useful, detailed handbook that should find itself on the desktop-or at the bedside-of every business leader. These are the skills that every business leader needs to succeed in the increasingly complex and rapidly changing globalized economy in which they operate-and to gain competitive advantage for their company's future."-Ira Jackson, Director, Center for Business and Government, John F. Kennedy School of Government

"Winning the Influence Game provides an excellent overview for the corporate leader of how government can impact the bottom line-both positively and negatively. The clear, concise, and practical manner in which the book is organized and information provided makes it an extremely useful resource to those charged with the responsibility of creating an effective government relations program."-Margery Kraus, President and CEO, APCO Worldwide

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From the Publisher

Play the game to win "More and more CEOs are discovering that managing one's business environment is as important as managing operations, finance, and sales. Winning the Influence Game explains how a strategic government relations program can make a major impact on that environment at the federal, state, and local levels."-Douglas G. ...

From the Jacket

Play the game to win "More and more CEOs are discovering that managing one’s business environment is as important as managing operations, finance, and sales. Winning the Influence Game explains how a strategic government relations program can make a major impact on that environment at the federal, state, and local levels."–Douglas G. ...

MICHAEL WATKINS is an associate professor of business administration at Harvard Business School and has also taught at Harvard's Kennedy School of Government. He is the coauthor of Right from the Start and consults extensively on negotiation and coalition building in the private and public sectors.MICKEY EDWARDS was a member of Congres...

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Format:HardcoverDimensions:272 pages, 9.11 × 6.32 × 0.98 inPublished:April 9, 2001Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0471383619

ISBN - 13:9780471383611

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Table of Contents

PREFACE ix

INTRODUCTION: THE INFLUENCE GAME 1

CHAPTER 1 Fundamental Principles 13

PART I LAYING THE FOUNDATION 31

CHAPTER 2 Linking Goals to Business Strategy 35

CHAPTER 3 Organizing to Influence 61

CHAPTER 4 Cultivating Relationships 89

PART II CRAFTING WINNING STRATEGIES 107

CHAPTER 5 Identifying Leverage Points 111

CHAPTER 6 Building Coalitions 149

CHAPTER 7 Framing Arguments 173

PART III LOOKING FORWARD 191

CHAPTER 8 Globalization: The Rise of

Corporate Diplomacy 193

CHAPTER 9 The Internet: Leveling the Playing Field 211

CONCLUDING THOUGHTS 233

RECOMMENDED READING 235

NOTES 237

INDEX 249