Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding by Stephen M. TannyWinning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding by Stephen M. Tanny

Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding

byStephen M. Tanny, Michael R. Reopel, Jeanne-Mey Sun

Hardcover | January 2, 2004

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How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

  • Proven strategies for transforming added value into revenues and winning the war for profits
  • Prescriptive frameworks for putting the principles and strategies into action, immediately
  • Numerous success stories based on experiences of A. T. Kearney clients worldwide
Robert G. Docters is a partner in i2Partners L.L.C., a boutique price and intellectual consulting firm. Michael R. Roeopel is a senior officer in A. T. Kearney's strategy practice. Dr. Jeanne-Mey Sun is a consultant with A. T. Kearney. Stephen M. Tanny is a professor at the University of Toronto.
Title:Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter BrandingFormat:HardcoverDimensions:304 pages, 9.1 × 6.2 × 1.04 inPublished:January 2, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071434720

ISBN - 13:9780071434720

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