Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding

Kobo ebook | January 1, 2004

byDocters, Robert

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How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

  • Proven strategies for transforming added value into revenues and winning the war for profits
  • Prescriptive frameworks for putting the principles and strategies into action, immediately
  • Numerous success stories based on experiences of A. T. Kearney clients worldwide

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From the Publisher

How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolut...

Format:Kobo ebookPublished:January 1, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071458433

ISBN - 13:9780071458436

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