Wireless Data Services: Technologies, Business Models and Global Markets by Chetan SharmaWireless Data Services: Technologies, Business Models and Global Markets by Chetan Sharma

Wireless Data Services: Technologies, Business Models and Global Markets

byChetan Sharma, Yasuhisa Nakamura

Hardcover | January 12, 2004

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Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.
Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversa...
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Title:Wireless Data Services: Technologies, Business Models and Global MarketsFormat:HardcoverDimensions:400 pages, 9.72 × 6.85 × 0.94 inPublished:January 12, 2004Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521828430

ISBN - 13:9780521828437

Reviews

Rated 3 out of 5 by from Useful for Business People This book is absolutely capturing the current trends in the wireless industry.
Date published: 2006-11-06

Editorial Reviews

"This is an excellent book covering all of the current research and development in the wireless industry as well as pointing out what is to come. A recommended book for all academic libraries." H. Robert Malinowsky, University of Illinois at Chicago, E-Streams