Wonder Woman: Marketing Secrets for the Trillion Dollar Customer by I. EllwoodWonder Woman: Marketing Secrets for the Trillion Dollar Customer by I. Ellwood

Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

byI. Ellwood, S. Shekar

Hardcover | May 21, 2008

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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Iain Ellwoodis Head of Consulting at Interbrand. A seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British...
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Title:Wonder Woman: Marketing Secrets for the Trillion Dollar CustomerFormat:HardcoverDimensions:240 pages, 9.02 × 5.98 × 0.81 inPublished:May 21, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230201601

ISBN - 13:9780230201606

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Table of Contents

Introduction The Female Brain Women's Primary Characteristics Researching Women's Needs Generation Y Women Generation X Women Baby Boomer Women Marketing Communications Effective Brand Experience Design Touchpoint Improvement Bibliography