Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Hardcover | June 15, 2008

byIain Ellwood, Sheila Shekar

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Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.

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Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.

IAIN ELLWOOD is a seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, EDF,...

other books by Iain Ellwood

Format:HardcoverDimensions:256 pages, 9.55 × 6.49 × 0.81 inPublished:June 15, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230201601

ISBN - 13:9780230201606

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Table of Contents

Introduction * The Female Brain * Women’s Primary Characteristics * Researching Women’s Needs * Generation Y Women * Generation X Women * Baby Boomer Women * Marketing Communications * Effective Brand * Experience Design * Touchpoint Improvement * Bibliography