Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Hardcover | May 21, 2008

byI. Ellwood, S. Shekar

not yet rated|write a review
Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.

Pricing and Purchase Info

$104.00

In stock online
Ships free on orders over $25

From the Publisher

Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.

IAIN ELLWOOD is a seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, EDF,...

other books by I. Ellwood

My Sister's Bones: A Gripping Rollercoaster Ride Of A Thriller
My Sister's Bones: A Gripping Rollercoaster Ride Of A T...

Hardcover|Mar 28 2017

$25.38 online$27.99list price(save 9%)
No-nonsense Guide To Globalization, 3rd Edition
No-nonsense Guide To Globalization, 3rd Edition

Paperback|Nov 1 2010

$13.30 online$13.95list price
see all books by I. Ellwood
Format:HardcoverDimensions:256 pages, 9.02 × 5.98 × 0.03 inPublished:May 21, 2008Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230201601

ISBN - 13:9780230201606

Customer Reviews of Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Reviews

Extra Content

Table of Contents

Introduction * The Female Brain * Women’s Primary Characteristics * Researching Women’s Needs * Generation Y Women * Generation X Women * Baby Boomer Women * Marketing Communications * Effective Brand * Experience Design * Touchpoint Improvement * Bibliography