Wonder Women: Inspiring Stories And Insightful Interviews With Women In Marketing

June 1, 2021|
Wonder Women: Inspiring Stories And Insightful Interviews With Women In Marketing by Katy Mousinho
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Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What''s interesting about these ''Masters of Marketing'', is that they are all MEN. In Giles Lury''s and Katy Mousinho''s WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.
Katy Mousinho has a career in research and brand consultancy.Giles Lury''s career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.
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Title:Wonder Women: Inspiring Stories And Insightful Interviews With Women In MarketingFormat:PaperbackProduct dimensions:232 pages, 5 X 8 X 0.68 inShipping dimensions:232 pages, 5 X 8 X 0.68 inPublished:June 1, 2021Publisher:LID PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1912555875

ISBN - 13:9781912555871

Appropriate for ages: All ages

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