Work It: Secrets For Success From The Boldest Women In Business by Carrie KerpenWork It: Secrets For Success From The Boldest Women In Business by Carrie Kerpen

Work It: Secrets For Success From The Boldest Women In Business

byCarrie Kerpen

Paperback | January 9, 2018

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An empowering career guide featuring bold advice from 50 high-profile
women on how to succeed in work, leadership and life

You don't have to be a #Girlboss or "lean in" to have a dream career and live a life you love.

In Work It, CEO of Likeable Media and popular podcast host Carrie Kerpen shares lessons from her career and an "advisory board" of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including:

- How and when to say “no” – whether it’s a dream job that just isn’t the right cultural fit or a low salary proposal, as well as when to say “yes"

- How to make your career work for you and your family rather than the other way around

- How to develop your own FAB PAB (Fabulous Personal Advisory Board) – a support network of women – rather than work with a single mentor

- The importance of talking openly about money – from job offer negotiations and cash flow management, to fundraising venture capital dollars

With advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.
Carrie Kerpen is the co-founder and CEO of Likeable Media, a global content studio that was named Crain’s sixth Best Place to Work in NYC. She is the host of the hit podcast "All the Social Ladies" and a columnist for INC and Forbes. Carrie has been featured by The New York Times, CBS Early Show, ABC World News Tonight, FOX News, and C...
Title:Work It: Secrets For Success From The Boldest Women In BusinessFormat:PaperbackDimensions:256 pages, 8.2 × 5.4 × 0.6 inPublished:January 9, 2018Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0143131818

ISBN - 13:9780143131816


Read from the Book

Chapter 1 Your Network Is Your Net Worth It's frequently said that it's not what you know, it's who you know. I've found that to be true more often than not. Many times, when you see someone with a truly "dream job"-part of her journey involved an opportunity that became available because of someone in their network. We all know networking is important, but I'm here to tell you that there's more than one way to do it-and to give and receive the type of networking help we all so desperately need. My husband, Dave, tells an amazing story about a plane ride he once had that changed his life. He sat down next to someone and talked for hours-that person turned out to be Senator Frank Lautenberg. The senator became a powerful and influential member of Dave's network. Usually when I travel, I tend to react a bit differently. Whereas Dave had no qualms about approaching Senator Lautenberg and chatting away, I tend to be worried about disturbing someone's private time. That was certainly my first instinct when I spotted Meredith Vieira in LaGuardia Airport. She was sitting with her husband, Richard, and wearing no makeup. I had long idolized Meredith, particularly for how she navigated her career while caring for her husband with multiple sclerosis. The thought of approaching her in an airport seemed way too intimidating. . . and so I bided my time, staring at her instead for a good, awkward twenty minutes. When we boarded the same plane, I decided to embrace my inner Dave but in my own Carrie style. I wrote her a note on a napkin and had the attendant pass it up to first class from my lowly coach seat. In it, I talked about my mom and her own struggles with MS. I told her what a champion I thought she was for those of us caring for people with MS and included my email in case she decided she did want to strike up a conversation. Moments later, I received a response. Hi, Carrie! Thank you for your very sweet note . . . but my husband is the real champion. He sets the tone in our family and is a constant inspiration . . . when he's not a pain in the ass! I hope your Mom is doing ok. We all know what a bear of a disease MS can be. I wish you the very best. You sound like a wonderful daughter. Warm Regards, Meredith I was in! Without disturbing Meredith too much, I was able to start an email rapport. With high level connections like this, I try to stay in touch often, but not obsessively. I look to nurture the relationship, to always add value, and never to expect something in return. Remember that when reaching out to someone at a very high level, you want to establish a sincere personal connection and accept that it may or may not work out. By expecting nothing in return, you avoid disappointment and often end up being pleasantly surprised. Another celebrity #girlcrush that I had was Sheryl Sandberg-and this was way before Lean In. I have followed Sheryl since her days at Google. In 2012, I was heading out to Palo Alto for a client meeting. Palo Alto is home to several tech behemoths, including Facebook-where Sheryl is now the chief operating officer. Every time I heard Sheryl speak-whether in the media or at a conference, I was blown away, and I became fixated on getting a meeting with her while I was in town. I took a chance and sent an unsolicited email to Sheryl with the following subject: "Nothing ventured, nothing gained." So, I have about thirty seconds to get your attention before you click delete. Here goes nothin'. -You know my husband, Dave Kerpen, with whom I cofounded Likeable Media. He's very close friends with Randi, and Ed Zuckerberg is on our Advisory Board. -I have tried to emulate you in my own speeches about women, families, and entrepreneurship. I know you asked for mentor stories on your Facebook page; I've included mine here. -I am at the Facebook offices on Wednesday 3/28 with my client Medtronic, and I would do absolutely ANYTHING to get to say hello to you. That's all I've got. Let me know if you're in town, and if nothing else, I hope you know how profoundly you have affected my life and the lives of other women who are in our space. Thank you. Time passed, and so did my Medtronic meeting. Although I was disappointed, I've trained myself to keep my expectations low around these things-I figured she was just busy and that our paths would cross eventually. One day, this popped up in my inbox: Carrie-What a lovely email. Thank you-means a lot to me. Do you live in the Bay Area?-Sheryl OMG OMG OMG. I was officially freaking out. There's only one issue: I'm never in the Bay Area. I meet with Facebook at their offices in New York, so I have no need to be there. Suddenly, I find myself telling her that I am in the Bay Area all the time. We set a date to meet and off I flew. I waited in the Facebook office lobby for hours as Sheryl got delayed by far more important meetings than one with a young woman who she thought was in the area all the time. The next day, I was scheduled to be class parent at my daughter's school, so even though there was a chance that I'd get to meet Sheryl the next day, I had to respect the boundaries I set for myself as a parent. (Some things trump even the intense desire to meet with one of your idols.) I flew home, defeated and too embarrassed to let Sheryl know that I flew out just for her. I knew that even with the smallest "in," it was important to keep up the connection. After all, fostering relationships turns acquaintances into longer-lasting connections. I made sure to continue our rapport for many years after that. She sent me a personalized, autographed copy of Lean In and asked what I thought. I sent her updates on Likeable's progress as an agency, and work we did for nonprofits with Facebook that was particularly noteworthy. When it came time to write my own book, I looked back at the original email I sent her. "Nothing ventured, nothing gained." I decided to reach out to Sheryl, on that old email chain, and tell her about that day in Facebook's lobby-and to reveal my embarrassment. Here a snippet of what I wrote: In 2012, I emailed you to meet and you were gracious enough to give me time on your calendar when I said I was in Menlo Park often. The truth was, I had no plans to be in Menlo Park at that time, but the idea of even 15 minutes with you was worth the trip. I flew out, and got there, and was in the office waiting, when you understandably got delayed until later that day. I had a flight booked, and had to get home for my babies. I left without ever getting to chat with you. I still think about that trip often, and despite my disappointment at the time, I would make that trip again in a heartbeat for a chance to talk to you in person. I asked if she'd be willing to be interviewed for my upcoming book. She wrote back within minutes. Her exclusive interview for this book can be found in the "Make Lemonade" chapter. This was one of my better examples of activating a powerful person in my network-I expected very little, I made sure to nurture the relationship and follow up, and I looked to add value whenever I could. Today, everyone, even your biggest business girl crush, is accessible in some way-really, many of them are just one tweet away. If it's possible to get in touch with women at that level, imagine how easy it can be to build a network of women around you already who can help you move forward in your own career. Carrie's Tips z    There are different ways to network. Ditch the perception that it's clunky or awkward and do it in a way that works for you. z    Being thoughtful and personal in your communication not only makes you memorable, it also opens doors. How to Network for Non-Networkers While I was comfortable networking in a more subtle way, many women fear networking in any capacity at all. Anya Hoffman, currently the senior editor at Epicurious, recalls when she left her prior job in publishing to pursue her passion for journalism as a freelance writer. As a freelance writer, you have to pitch your pieces to editors, and when Anya was starting out, she had no idea how it worked. She also had an almost paralyzing fear of networking. Unlike full-time employment-when you're freelancing, you really need to land your own writing gigs-without a strong ability to network-you're destined for failure. Anya's first step in overcoming her fear was to sign up for a large networking group of freelance writers, in the hopes that she could learn from her peers. Members of the networking group recommended that she take the second step-getting formally educated about freelancing. Anya began taking a few courses in freelance journalism-to really learn how the whole thing worked. There she befriended one of the teachers, a freelance writer for The New York Times Magazine and GQ. The teacher explained to Anya that it wasn't enough simply to join networks and hope contacts would come your way; she needed to actually reach out to members of the network to get anywhere. Anya made a list of everyone she was remotely connected to in publishing, and she forced herself to email them all and ask to get together for coffee. Some of her contacts were intimidating, and she only really knew them peripherally-like one of the head editors at New York magazine. "I absolutely had to force myself to do this." The networking paid off. First, she was able to sell a story to Marie Claire. Then, one of her teachers pinged her regarding a story about cricket flour-based protein bars. The teacher didn't have the time to write the piece, so she mentioned it to Anya. Remember that head editor at New York magazine who Anya was so reluctant to ask for coffee? Well, Anya wrote the story, sent it, and ended up getting a clip on New York magazine's Web site-a highly coveted piece for her portfolio. Anya continued to build up her clips, and she also expanded her network by joining Facebook groups, including secret groups set up for female journalists and some specifically for food writers. The camaraderie actually felt like she was in an office environment: "It was like having work friends who kept each other accountable." One day, the editor of Travel + Leisure posted in the group. Anya looked her up and saw that she was a fellow Wesleyan alum. Now with a bit more networking experience under her belt, it was a bit easier to reach out. The editor ended up hiring Anya for a regular freelance job at Travel + Leisure, where their relationship continued to grow over time. When the editor eventually left Travel + Leisure, and Anya's gig was up, she recommended that Anya contact her husband, who is the executive director of Epicurious. That's how Anya landed at the job she has currently. "I can say with certainty that if I didn't push myself to network, none of this would have happened," Anya notes, and she's right. It's infinitely easier to get the job you want when you have put in the work to make those kinds of personal connections. It's just up to you to make them happen. Anya's Tips z    First, think about one or two things you can do, right this minute, to force yourself to network. z    Now go do them! Don't stop and think about them-put down this book right now and start. z    Networking online and via social media is a good thing, but it's not enough. Commit to practicing your in-person networking by inviting someone you admire to coffee. Make Connecting with Others an Ongoing Priority As Anya discovered, networking is a skill, and it takes time and practice to get good at it. No one knows this better than Sandy Carter, an industry veteran who has been in the tech world for decades. Sandy has the perfect blend of big business and startup experience, leading the startup division of a major Fortune 500 tech company. Sandy is also a founding board member of WITI (Women in Technology International). The global networking group helps female entrepreneurs break through the barriers that hinder their success, helping them build connections and identify opportunities for growth. Sandy believes that everything in life-not just entrepreneurship-boils down to who you know and how they can help you get to the next level. It's all about relationships. How do we form better relationships? Sandy's major tip: Don't view networking as a nice-to-have-view it as part of the job. The big aha moment came when one of her mentors asked her, "Why do I see you running down to the cafeteria, grabbing lunch, and racing back to your office?" When Sandy responded that she simply had too much work to do to spend time having lunch with her coworkers, her mentor advised: "The next time you're down in the cafeteria, just take a look who's sitting down there." When she did, she saw that they were mostly men-all having lunch with their colleagues and building important relationships that were helping them move up in their careers. And there Sandy was, "working my booty off back upstairs," ignoring the networking part of the job and essentially getting nowhere. That's when Sandy had an epiphany. "Networking shouldn't be something you do when you have extra time. It's something you have to prioritize." Sandy's Tips z    If it's not already naturally one of your job responsibilities, pretend networking is in your job description. It's truly a requirement to succeed in any job. z    Don't eat lunch at your desk. Spend that time socializing with others in your organization. You'll get much further that way. Don't Just Facebook or FaceTime, Get Together Face-to-Face Even if you're focusing on following Sandy's advice and not eating alone at your desk, so much of networking today takes place online. But while most of our interactions with others seem to be virtual these days, nothing can replace the genuine authenticity of a face-to-face connection. And nobody understands that better than Erica Keswin.

Editorial Reviews

"We each must navigate our own journey in life, but Work It provides us with a reliable compass...the acquired wisdom and inspiration that can only come from women who have led the way."--Meredith Vieira, journalist and talk show host    "This is a must read manifesto for women in the workplace."--Reshma Saujani, New York Times Bestselling Author and Founder, Girls Who Code   "An empowering career guide featuring bold advice from 50 high-profile women on how to succeed in work, leadership and life."--Barbara Corcoran, founder of Corcoran Real Estate and "shark" on ABC's emmy award winning "Shark Tank"   "Work It is the go-to guide for using your strengths to get the right job at the right time, building the career you were born to have."--Sallie Krawchek, CEO and co-founder of Ellevest   "Keep Work It in your bag and pull it out anytime you need a nugget of inspiration from any one of these amazing women! This is a great and essential read."--Betty Liu, founder of Radiate & anchor at Bloomberg TV   “...great, practical advice about how to succeed in business and in life, told through the stories of many impressive women.”--Lauren Hobart, President, DICK’S Sporting Goods   "Carrie Kerpen teaches readers how to navigate their professional challenges by expertly guiding them through a personalized, step by step strategy. As a female CEO and mother, Carrie has worked it all herself and she generously imparts her entrepreneurial wisdom in a clever and interactive way through exercises that anyone can do and benefit from instantly."--Aliza Licht, author of Leave Your Mark and fashion communications executive   "Work It is a must-read for any woman, whatever she's doing and whatever her ambition. Carrie Kerpen combines fascinating, frank stories from women who've faced all sorts of challenges and overcome them, with her own searingly honest account of the ups and downs, missteps and landings that got her to her own success. This is the female equivalent of Ben Horowitz's The Hard Thing About Hard Things--Carrie and her riveting interviewees tell it like it really is, to arm you with hard-headed advice to achieve your own dreams."--Cindy Gallop, founder, MakeLoveNotPorn   “Work It is THE likeable guide to business and personal success for women at any stage of their careers.”--Gail Galuppo, CMO, Aflac   "Work It shows us all that there's not a one-size-fits-all answer for how women succeed in life--you've got to work with what you've got."--Randi Zuckerberg, Founder and CEO, Zuckerberg Media   "This is like having fifty brilliant women in your corner, guiding you along your path to success." --Telisa Yancy, CMO, Ebony Power 100, AdAge Woman to Watch—future CEO  "Anyone looking for brilliant business advice should absolutely read this book." “What I like so much about [Work It] is its deliberate accessibility. Work It will speak to those of you who aren't feeling the #Girlboss or "lean in" or "badass" bause personas that so many books tout currently. Still, the ‘secrets’ that make up the book still originate from some of the most successful or powerful women in business, including Kerpen herself.”--800 CEO Read, "Fall Favorites by and for Feminists"   "[Work It] will resonate with those currently struggling to achieve their goals in the business world and will encourage them to keep going."--Publishers Weekly