World as Laboratory: Experiments with Mice, Mazes, and Men by Rebecca Lemov

World as Laboratory: Experiments with Mice, Mazes, and Men

byRebecca Lemov

Kobo ebook | November 28, 2006

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Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

Title:World as Laboratory: Experiments with Mice, Mazes, and MenFormat:Kobo ebookPublished:November 28, 2006Publisher:Farrar, Straus And GirouxLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0374707294

ISBN - 13:9780374707293

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