Worldwide Casebook in Marketing Management by Luiz Moutinho

Worldwide Casebook in Marketing Management

byLuiz Moutinho

Kobo ebook | February 29, 2016

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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Contents:

  • Introduction to Case Analysis

  • Consumer Behaviour:

    • San Pellegrino (Italy)
    • Nintendo Wii (Japan)
    • Zara (Spain)
  • Branding:

    • Lenovo (China)
    • Red Bull (Austria)
    • SingTel (Singapore)
  • Marketing Communication:

    • Foster's (Australia)
    • Google (The US)
    • Walkers (The UK)
    • TAG Heuer (Switzerland)
    • Cirque du Soleil (Canada)
  • Retailing:

    • Currys (The UK)
    • Cold Storage (Singapore)
  • Marketing Programming:

    • Microsoft (The US)
    • National Australia Bank (Australia)
    • Acer (Taiwan)
    • Kerry (Ireland)
    • Siemens (Germany)
    • ING (Holland)
    • Electrolux (Sweden)
  • Strategic and Global Marketing:

    • British Airways (The UK)
    • Grundfos (Denmark)
    • Petrobras (Brazil)
    • Accor (France)

Readership: Graduate students and researchers who are interested in marketing management.
Key Features:

  • Comprises of a large collection of case studies in marketing and management
  • Covers many different industries, well-known brands and companies
  • Offers studies on new trends and innovative marketing concepts
Title:Worldwide Casebook in Marketing ManagementFormat:Kobo ebookPublished:February 29, 2016Publisher:World Scientific Publishing CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9814689629

ISBN - 13:9789814689625

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