Writing and Producing Television News: From Newsroom to Air is a step-by-step guide to the nuts and bolts of writing and producing television journalism. Schroeder presents two goals: first, to familiarize students with the basic challenges and skills faced by television news professionals;and second, to put these principles into practice through realistic exercises and assignments that puts students into the role of decision-makers. This comprehensive text employs a running case study throughout the text: Schroeder has created the fictional town of Lakedale, a medium-size news market not unlike the sort of places a young professional might have their first job. Many of the exercises are set there, and the text stresses themany decisions news journalists must make on a daily basis, and stresses problem-solving throughout. Each topic area is complemented by assignments designed to closely approximate the work of professional television journalists. These exercises cover a wide spectrum of material, from breaking newsto features, and they introduce a range of story formats, from simple anchor readers and voiceovers to such complex structures as sound-bite stories and news packages. The text also draws on the insights and experiences of a select group of dedicated professionals who represent the best of TV newsin local stations across the country: reporters, anchors, producers, assignment editors, web journalists, graphic artists, and newsroom executives.