Writing And Research For Graphic Designers: A Designer's Manual To Strategic Communication And Presentation by Steven HellerWriting And Research For Graphic Designers: A Designer's Manual To Strategic Communication And Presentation by Steven Heller

Writing And Research For Graphic Designers: A Designer's Manual To Strategic Communication And…

bySteven Heller

Paperback | March 1, 2015

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For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:

- Designers to Designers

- Designers to Clients

- Designers to the Design-literate

- Designers to the Design-agnostic

Being able to express the issues and concerns of the design practice demands facts, data, and research. WithWriting and Research for Graphic Designers, you'll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

For 33 years,Steven Hellerwas an art director at theNew York Times, originally on the OpEd Page, and for almost 30 of those years with theNew York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for theNew Y...
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Title:Writing And Research For Graphic Designers: A Designer's Manual To Strategic Communication And…Format:PaperbackDimensions:176 pages, 10 × 8.12 × 0.5 inPublished:March 1, 2015Publisher:Rockport PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631591126

ISBN - 13:9781631591129

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