Writing That Works, 3rd Edition: How To Communicate Effectively In Business by Kenneth RomanWriting That Works, 3rd Edition: How To Communicate Effectively In Business by Kenneth Roman

Writing That Works, 3rd Edition: How To Communicate Effectively In Business

byKenneth Roman

Paperback | August 22, 2000

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The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

  • E-mails, memos and letters that get read—and get action
  • Proposals, recommendations, and presentations that sell ideas
  • Plans and reports that get things done
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

And much more.



Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Title:Writing That Works, 3rd Edition: How To Communicate Effectively In BusinessFormat:PaperbackDimensions:208 pages, 8 × 5.31 × 0.47 inPublished:August 22, 2000Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060956437

ISBN - 13:9780060956431


Rated 4 out of 5 by from Excellent Key This book for me was, in a few words: handy, effective, easy to learn.
Date published: 2001-01-09

From Our Editors

If you need to enhance your business writing, don’t look any further, because Kenneth Roman and Joel Raphaelson have updated this guide with new tips and advice on email and e-writing. Writing That Works is a practical guide designed to help readers gain confidence in their writing. The easy-to-follow format has useful examples of good and bad writing, as well as handy tips on improving your email messages, proposals, memos and reports, so you can get the results you want. Fundraising, sales letters and job-producing resumes help make it the perfect guide for anyone in the fast-paced business world.

Editorial Reviews

"A concise, practical guide to clear, vigorous writing in professional life." (Michael C. Janeway)