Writing That Works, 3rd Edition: How To Communicate Effectively In Business by Kenneth Roman

Writing That Works, 3rd Edition: How To Communicate Effectively In Business

byKenneth Roman

Paperback | August 22, 2000

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Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

About The Author

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Details & Specs

Title:Writing That Works, 3rd Edition: How To Communicate Effectively In BusinessFormat:PaperbackDimensions:208 pages, 8 × 5.31 × 0.47 inPublished:August 22, 2000Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060956437

ISBN - 13:9780060956431

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From Our Editors

If you need to enhance your business writing, don’t look any further, because Kenneth Roman and Joel Raphaelson have updated this guide with new tips and advice on email and e-writing. Writing That Works is a practical guide designed to help readers gain confidence in their writing. The easy-to-follow format has useful examples of good and bad writing, as well as handy tips on improving your email messages, proposals, memos and reports, so you can get the results you want. Fundraising, sales letters and job-producing resumes help make it the perfect guide for anyone in the fast-paced business world.

Editorial Reviews

"A concise, practical guide to clear, vigorous writing in professional life." (Michael C. Janeway)