Writing Winning Business Proposals, Third Edition

Paperback | November 11, 2010

byRichard Freed, Shervin Freed, Joe Romano

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Winning proposals that turn prospects into clients

Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.

Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.

Writing Winning Business Proposals features:

  • Winning formula from top consultants proven to work for any proposal
  • Complete step-by-step process, walking you through all the difficulties
  • Up-to-date, user-friendly redesign with new worksheets and charts
  • Updates on fees and collaboration

    If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.

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From the Publisher

Winning proposals that turn prospects into clientsBased on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edi...

Author Profiles Richard C. Freed is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taugh...
Format:PaperbackDimensions:320 pages, 9.1 × 7.3 × 0.75 inPublished:November 11, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071742328

ISBN - 13:9780071742320

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