The 1960s and 1970s were the Golden Age of the X-rated movie. For the first time, these movies were shown in mainstream cinemas to a fashionable, young crowd. This porno chic movement had an air of credibility that had never existed before (or since). Established and respected artists became involved in the campaigns for films, such as the renowned designer Steve Frankfurt working on the poster campaign for the soft-core masterpiece Emmanuelle. Of all film genres, X is possibly the one that lends itself best to the use of posters as a promotional medium. Screaming taglines, provocative titles and scantily-clad forms are all elements that can be used to best advantage in poster form. Today, these posters remain an inspiration for graphic designers and creatives. They are wonderful period pieces that evoke the temptations and taboos of a bygone age. This magnificent coffee table book is the 10th anniversary, new, expanded, complete volume of Nourmand and Marsh's bestselling release, with accompanying text by renowned writer Peter Doggett. To quote Steve Frankfurt, X was never like this.