Yes! You Can Write Your Own Copy!

byAndy Otes

Kobo ebook | May 11, 2015

Yes! You Can Write Your Own Copy! by Andy Otes
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YES! You can write your own copy is for people who can already think clearly and write reasonably well.

Most simply need to shift their focus a bit: talk benefits not features, show how they meet the prospects' needs and prove why their product or service should be chosen over what their competition offers.

This book tells the advertiser or marketer exactly what they need to know — step by step. And that means everything, with nothing held back.

YES! You can write your own copy fulfils its promise, helping the reader to write powerful, compelling web content, ads, brochures, press releases, newsletters, articles, books, manuals, corporate videos — anything that needs to convince, persuade and ring in the sales.

Above all, YES! You can write your own copy helps the reader know who they are writing to and why, to organise their material accordingly, review their drafts and produce text that talks TO not AT their prospects.

Title:Yes! You Can Write Your Own Copy!Format:Kobo ebookPublished:May 11, 2015Publisher:MoshPit PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0992379865

ISBN - 13:9780992379865

Appropriate for ages: All ages

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