Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

Hardcover | September 15, 2015

byCraig Cooper

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Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men’s health and shows how every man can continue to operate at his peak at any age.

Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men’s health expert Craig Cooper shows men that they don’t have to accept the “natural” aging process. 

Based on the latest scientific research and Cooper’s personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, Your New Prime is a comprehensive guide to the questions every man has as he ages. Tailored specifically for the “New Primers,” men forty years old and up, the book covers a wide range of vital topics—from improving sexual health and the impact of decreasing testosterone to proper nutrition, preventing memory loss, surviving the “mid-life crisis,” and achieving peak physical fitness.

Your New Prime provides an indispensable 30-day program designed to help you lose weight, boost energy, and transform eating habits. Divided into easy-to-navigate sections, the book also contains essential information about how to influence “epigenetic” traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs.

Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform his best, no matter what his age.

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From the Publisher

Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men’s health and shows how every man can continue to operate at his peak at any age.Getting older may be inevitable, but in Your New Prime, serial entrep...

From the Jacket

Do you want a kick-ass life? We thought so.Getting older may be inevitable, but that's no reason to resign yourself to the "natural" aging process. In his savvy and down-to-earth manual, serial entrepreneur and men's health expert Craig Cooper teaches men forty and up—or, as he calls them, "New Primers"—how to unleash their potential t...

Format:HardcoverDimensions:304 pages, 9.12 × 7.38 × 1.01 inPublished:September 15, 2015Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062353241

ISBN - 13:9780062353245

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“Cooper brings his expertise to this how-to book on men’s health after 40…Gathering from personal and professional experience, he says it’s not about getting ripped abs, it’s about becoming healthy; it’s also recognizing that not all men are the same…Honest, balanced, rewarding…Recommended to men interested in healthy aging”