Youtility: Why Smart Marketing Is About Help Not Hype

June 27, 2013|
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
$26.50
Hardcover
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about

The difference between helping and selling is just two letters If you''re wondering how to make your products seem more exciting online, you''re asking the wrong question. You''re not competing for attention only against other similar products. You''re competing against your customers'' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer''s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he''s co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host o...
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Title:Youtility: Why Smart Marketing Is About Help Not Hype
Format:Hardcover
Product dimensions:240 pages, 8.56 X 5.75 X 0.77 in
Shipping dimensions:240 pages, 8.56 X 5.75 X 0.77 in
Published:June 27, 2013
Publisher:Penguin Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9781591846666

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