Zara And Her Sisters: The Story of the World's Largest Clothing Retailer

Hardcover | September 15, 2009

byEnrique Badía

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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

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From the Publisher

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

ENRIQUE BADÍA has had extensive experience in both journalistic and business areas. As well as a career in radio, Bada has worked for the Spanish journal El Pas, he was the vice-editor of the economic Spanish journal Cinco Das, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanshi...
Format:HardcoverDimensions:288 pages, 9.57 × 6.35 × 1 inPublished:September 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230229913

ISBN - 13:9780230229914

Customer Reviews of Zara And Her Sisters: The Story of the World's Largest Clothing Retailer

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Extra Content

Table of Contents

Prologue
Introduction
A Place Called Arteixo...
An Entrepreneur Called Ortega...
And Some Ideas Gestating
A Family From a Garage in Search of Gaps in the Sector
The Concept Takes Shape: Manufacture Becomes Industrial
Market and Customer the Start and Finish of Everything
The First Attempt to Open a Shop Doesnt Take... but the success of Zara Can be Seen
Logistics: The Challenge of Marrying Production and Distribution
Thinking Big: Galicia is too Small...
And Spain, too
Concepts Aimed at Reaching Everybody: Adding Chains
On the Road to the Stock Exchange
The Market Price
Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis
A Model for Management
Amancio, Inditex and the Future ... With the Family?
Epilogue
Appendix
Notes

Editorial Reviews

Reviews for the Spanish Edition -   "The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world." -- El País   "Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases" -- ABC