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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank…

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Continuing his comprehensive survey begun in The Wines of Bordeaux and Western France, John J. Baxevanis here focuses his attention on the viticulture regions that include some of the most illustrious names in the annals of wine: Champagne, Burgundy, and…

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MC

Wine Marketing And Sales 3rd Edition

by Janeen Olsen

|This title releases April 3, 2017

Hardcover

$89.99

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The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory…

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In this handsome and engaging book, Clive Coates, one of the world's leading authorities on wine, gives us the most up-to-date, comprehensive, and detailed study of the wines of France ever written. Coates's vast knowledge of his subject together with his…

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Paperback

$85.64 online

$124.00

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Craft beer sales are flourishing across the U.S. and breweries are opening at a rapid rate. Without a continual emphasis on producing the highest quality beer, the health of the entire craft brewing industry is jeopardized. In other words, proper quality…