Official Rules for Contests Offered by Indigo Books & Music Inc. ("Indigo" or "We" or "Our") on Instagram (the "Rules")


Indigo Books & Music Inc., 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6.This contest is in no way sponsored, endorsed or administered by, or associated with, Instagram.


From time to time, Indigo may sponsor contests on Instagram (each a “contest”). The starting date and time for any such contest and the details to enter will be announced in an Instagram post via Indigo’s Instagram accounts ( and

To enter contest: The method of entry will be provided in the Instagram contest post. For example, you may be asked to “like” the post, tag a friend on the post, leave a comment on the post, answer a question on the post, or share a photo on Instagram and include a specific hashtag(s).

In the event that a contest offered by Indigo requires followers to send a photograph and/or image of any sort, each entrant’s photo entry must:
  • be their original creation, and be a photograph taken solely by entrant. Reproducing, modifying, enhancing or altering a third party's pre-existing work does not qualify as original creation;
  • not violate the rights of any third party, including, but not limited to copyright. For example, photo entry must not defame, infringe or violate publicity or privacy rights of any person, living or deceased, or otherwise infringe upon any person's, entity's or organization's personal or proprietary rights, including but not limited to, intellectual property rights;
  • not have been previously used commercially, submitted to another competition or contest, or won any other award;
  • be in “good taste” and in keeping Indigo’s brand image and must not be explicit or offensive, as determined by Indigo, in its sole and absolute discretion;
  • not contain any commercial content that promotes any product or service;
  • not be false, inaccurate or misleading;
  • not violate any law or regulation;
  • not be libelous, threatening or harassing;
  • not instigate others to commit illegal activities or violate human rights; and
  • not contain any viruses, worms, or other interfering computer programming.

An entrant(s)' right to submit a photo entry must not be restricted in any way. Each entrant must be able to provide legal releases for use of their photo entry by Indigo in any format, and materials related to the Contest, including in relation to any third party’s name, likenesses or work ("Third Party Elements") included in your photo entry.

Each selected entrant acknowledges that their photo entries may appear in other electronic and print materials related to the Contest, including promotional materials. By posting a photo, entrant irrevocably, perpetually, and without limitation, grants Indigo the right to use, publish, adapt, sub-license, edit, dispose of, and/or modify such photo entry and the concepts and Third Party Elements embodied therein in any way, in commerce, and in any and all media worldwide in electronic and print materials related to the Contest, and waive all rights, including moral rights, in the photo entry, without notice or compensation, and agree that they may be required to sign a release to that effect.


Only one entry per person, and you may only use one Instagram account to participate. Each complete and eligible response automatically qualifies as an entry to the contest. Indigo does not accept entries for its Instagram contests by phone, fax, courier, mail or email.


To participate, you must be an Instagram user who has reached the age of majority in your province of residence and who is a legal resident of Canada excluding Quebec.

Employees of Indigo or any of its affiliates and members of their immediate families, and those with whom they reside, are not eligible to participate. “Immediate family” means mother, father, sister, brother, son, daughter, married or common law spouses, regardless of where they reside. Groups, clubs, organizations, businesses and commercial and non-commercial entities are not eligible. Anyone in Indigo’s sole discretion that is found to (a) be using multiple Instagram accounts to participate or (b) is participating in an attempt to hijack a contest (for example participating in collaboration with other users) will be ineligible, and his/her entries will be judged void.


In the event of a dispute, the name and mailing address first sent by Private Message from the holder of the Instagram account will be deemed to be the entrant. The sole determinant of time for the purposes of a valid entry in the contest will be the date stamp on the Instagram post.


Winner selection is based upon a random draw held at Indigo’s head office located at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6following the contest closing date from all eligible entries received. Odds of winning depend on the number of eligible entries received.


For Indigo sponsored contests on Instagram, the number of prizes to be awarded will range from 1 to 25 with each prize having an approximate retail value ranging between $5 and $300 (Canadian dollars). Prize selection for each contest is at the sole discretion of Indigo but will consist of prizes like books, toys, Indigo lifestyle items, and Indigo Gift Cards, which are redeemable at any Chapters, Indigo, Coles, Indigospirit, and online at

Prizes will be set out prior to the start of each contest in the applicable Indigo Instagram contest post. Prizes will be shipped via standard post at no cost to confirmed winner(s) at the mailing address provided by winner(s). Prize(s) must be accepted as awarded, is not transferable and cannot be exchanged for cash. No telephone contact or correspondence will be entered into except with the selected entrant(s) and confirmed winner(s). Indigo reserves the right to substitute a prize that is, in their sole discretion, a prize of equivalent or greater value.


Any selected entrant(s) will be announced via the applicable Indigo Instagram post by direct message to the selected entrant(s)’ username(s). Selected entrant(s) will be required to contact Indigo via Private Message on Instagram to confirm eligibility and provide contact information (full name, email address, and mailing address). Each winner has until midnight EST on the same day the selected entrant(s) is announced to private message Indigo on Instagram and to satisfy all contest requirements, which may include correctly answering, unassisted, a mathematical skill-testing question, among other requirements. If a private message is not received within the prescribed time, the prize may be forfeited and awarded to an alternate entrant. Selected entrant(s) may be required to execute and return by mail and/or email an Affidavit of Eligibility, General Liability Release and Consent to Publicity form within 7 days of notification or the prize may be forfeited and awarded to an alternate entrant.


By accepting a prize, winner(s) consents to the use of his or her name, photo entry, profile picture, comments and/or likeness for purposes of advertising or promotion without further compensation.


All entrants agree to be bound by these Rules, Instagram’s “Terms of Use” and “Photo Sharing Guidelines” and decisions of Indigo. Indigo in its sole discretion, reserves the right to disqualify any person it finds to be in violation of these Rules, Instagram’s “Terms of Use”, or “Photo Sharing Guidelines”. Indigo is not liable if any entrant’s account is suspended by Instagram for violation of Instagram’s “Terms of Service” or “Community Guidelines”. Such entrant will also be disqualified from any Indigo-sponsored contest.


Indigo is not responsible for late, lost, incomplete, irregular, or misdirected “comments”, email or for any computer, online, telephone or technical malfunctions or human errors that may occur. If for any reason, the contest is not capable of running as planned, or more prizes are awarded than planned, including due to a computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort, Indigo may cancel, terminate, modify or suspend the applicable contest. Entrants further agree to release Indigo and Instagram from any liability resulting from, or related to participation in the contests or the awarding or use of any prize. Indigo reserves the right to terminate or withdraw this contest at any time.


Entry information collected by Indigo become the property of Indigo and will not be used for any purpose other than administering contests on Instagram. For information about Indigo’s privacy practices, read its Privacy Policy located at // Your use of Instagram is subject to Instagram’s Privacy Policy.


Decisions of Indigo shall be final and binding in all matters relating to contests and the awarding of a prize. These Contest Rules shall prevail, govern and control over contests offered by Indigo on Instagram. The contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The contest and these Rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.

These Contest Rules are effective as of May 1, 2019.
® Indigo and Chapters are registered trademarks of Indigo Books & Music Inc.