Reach Your Daily Wellness Goals

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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight, and more. Shop for Fitbit fitness trackers, smartwatches, and fitness accessories. Shop All








About Fitbit

Know your body better. Build healthier habits and reach your fitness goals by tracking your activity, sleep, heart rate and more with the latest from Fitbit.

Fitbit Smartwatches and Activity Trackers: When it comes to reaching your fitness goals, steps are just the beginning with New Active Zone Minutes****. Take your personalized experience further. The smartwatch collection including Versa 2, Versa, Versa Lite, and Ionic are a health and fitness smartwatch designed for every look, fitness level and goal. Fitbit Activity Trackers including Ace 2, Inspire and Inspire HR , and New Charge 4 can track every part of your daily activity including steps, calories burned, distance, exercise, heart rate and sleep to help you stay motivated and improve your health. Sync stats wirelessly and automatically with 200+ leading iOS and Android devices.

Fitbit Versa Family: Live your best life with the Fitbit Versa™ family of health & fitness smartwatches. The new Versa 2 gives you Amazon Alexa Built-in, controls Spotify, tracks 24/7 heart rate, provides an in-app sleep quality score, makes secure purchases and includes powerful fitness features to elevate your routine.* Versa 2 Special Edition takes your experience to another level with a jacquard woven band, an extra classic silicone band plus a 3-month free trial of Fitbit Premium.*** And Versa Lite Edition gives you all the essential smart & fitness features with a variety of bold color choices at an entry-level price.

Meet Versa 2: Meet Fitbit Versa 2™—a smartwatch that elevates every moment. Use your voice to create alarms, set bedtime reminders or check the weather with Amazon Alexa Built-in.* Take your look from the gym to the office with its modern and versatile design. Control your favorite playlists and podcasts with Spotify.** Plus get Fitbit Pay™, daily in-app sleep quality scores, notifications, 24/7 heart rate and store 300+ songs for an experience that revolves around you.

Fitbit Smart Scales: With the Fitbit Aria 2, it's easy to stay in sync with your body and fitness goals. This smart scale accurately monitors your weight, body fat percentage, and BMI, and can recognize up to 8 users while keeping individual stats private. Wi-Fi enabled, you can visualize your progress by wirelessly syncing your stats to your smartphone or tablet.

Fitbit Bands & Accessories: Make your smartwatch or activity tracker truly unique with interchangeable replacement Fitbit bands.

*Third-party account and app may be required. Voice control not available in all countries, see fitbit.com/voice.

**Spotify subscription required. App not available in all countries. Notifications available when your phone is nearby. Payment availability at fitbit.com/fitbit-pay/banks.

***Free trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. See full terms & conditions here.

****Active Zone Minutes available on Versa 2, Versa, Versa Lite, Ionic and Charge 4.