Experience Indigo Instagram Contest rules

#ExperienceIndigo Instagram Contest


This contest is intended for the residents of Canada only, excluding the Province of Quebec, and will be interpreted according to Canadian law.


  1. “#ExperienceIndigo Instagram Contest” (the “Contest”) is sponsored and administered by Indigo Books & Music Inc. (“Indigo”). The Contest is in no way sponsored, endorsed, administered by, or associated with Instagram.
  2. Contest Period

  3. The Contest begins at 12:00AM Eastern Daylight Time (“EDT”) on February 1, 2017 and ends at 11:59PM EDT on March 31, 2017 (the “Contest Period”). The Contest Period is comprised of four separate contest weeks (each, a “Contest Week”). Set out in the table below are the respective Contest Week entry start date and end date, judge date and prize quantity:

    Contest Week #

    Start Date

    End Date

    Judge Dates

    Prize Quantity

    Contest Week One

    February 1, 2017
    (12:00AM EDT)

    February 17, 2017
    (11:59PM EDT)

    February 20, 2017
    (12:00PM EDT)

    One (1)

    Contest Week Two

    February 18, 2017
    (12:00AM EDT)

    March 3, 2017
    (11:59PM EDT)

    March 6, 2017
    (12:00PM EDT)

    One (1)

    Contest Week Three

    March 4, 2017
    (12:00AM EDT)

    March 17, 2017
    (11:59PM EDT)

    March 20, 2017
    (12:00PM EDT)

    One (1)

    Contest Week Four

    March 18, 2017
    (12:00AM EDT)

    March 31, 2017
    (11:59PM EDT)

    April 3, 2017
    (12:00PM EDT)

    One (1)

  4. Eligibility

  5. The Contest is open to legal residents of Canada who at the time of entry: (i) have reached the legal age of majority in their province/territory of residence; and (ii) are a registered Instagram account holder.
  6. An Instagram account is required in order to participate in the Contest. Instagram accounts are free. To join, visit www.instagram.com and follow the links and instructions to complete your account registration. By creating an Instagram account, each entrant agrees to comply with Instagram’s Terms of Service.
  7. Indigo, and its subsidiaries, affiliates, agents or representatives, advertising and promotion agencies, co-promotion partners, and each of their respective officers, directors and employees (collectively, the “Promotion Entities”), and their immediate family members and/or those living in the same household with whom they are domiciled may not enter the contest. For the purposes of these Official Rules, “immediate family member” means spouse, including common law spouse, father, mother, son, daughter, brother and sister of the entrant, regardless of where they reside.
  8. How to Enter

  9. No Purchase Necessary. There is one (1) way to enter the Contest:

    Online Entry. To enter the Contest, between the start date and end date of any given Contest Week, entrants must complete the following:

    • Step #1 - Follow @chaptersindigo on Instagram
    • Step #2 - Post a photo of your Experience Indigo moment (which is a photo of you having an in-store experience) on your Instagram account, tag @chaptersindigo and include the hashtags #ExperienceIndigo and #Contest (Step #1 and Step #2 together, an “entry”)
  10. Entries must:
    • be posted directly to the entrant’s Instagram feed and include the designated hashtags and tag @chaptersindigo;
    • be the entrant’s original creation, covered by any required third party consents and clearances, and be a photograph taken solely of the entrant. Reproducing, modifying, enhancing or altering a third party's pre-existing work does not qualify as an entrant’s original creation; and
    • be in “good taste” and in keeping Indigo’s brand image.
  11. Entries must not:
    • violate the rights of any third party, including, but not limited to copyright. For example, an entry must not defame, infringe or violate publicity or privacy rights of any person, living or deceased, or otherwise infringe upon any person's, entity's or organization's personal or proprietary rights, including but not limited to, intellectual property rights;
    • have been submitted to a previous contest, published previously, used commercially, submitted to another competition or contest, or won any other award;
    • be explicit or offensive, as determined by Indigo, in its sole and absolute discretion contain any commercial content that promotes any product or service;
    • be false, inaccurate or misleading;
    • violate any law or regulation;
    • be libelous, threatening or harassing;
    • instigate others to commit illegal activities or violate human rights; and
    • contain any viruses, worms, or other interfering computer programming.
  12. By submitting an entry to the Contest, each entrant acknowledges that they have read and understood these Official Rules and agree to abide by and be bound by them.
  13. Entry Limitation and Verification

  14. Limit one (1) entry per person per Contest Week, notwithstanding the number of Instagram accounts and PLUM REWARDS membership accounts registered to that person. If it is discovered that an entrant attempted to enter more than once, all entries of such entrant will be void.
  15. Entrants must submit entries using the correct hashtags and tagging. Indigo is not responsible for any late, incomplete or misdirected contest entries.
  16. If the identity of the entrant is disputed, the authorized account holder of the Instagram account and PLUM REWARDS membership number submitted at the time of entry will be deemed to be the entrant. The “authorized account holder” is the natural person who is assigned the Instagram account by Instagram and PLUM REWARDS membership number by Indigo. An entrant may be required to provide proof that he/she is the authorized account holder of the Instagram account and rewards membership number associated with the winning entry.
  17. Entries are subject to verification at any time and may be disqualified if they are late, misdirected, incomplete, illegible, irregular, forged, submitted through illicit or unauthorized means, not original to the entrant, or if they contain any false statements or do not conform to or satisfy any condition of these Official Rules. The use of any device to automate the entry process is prohibited. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Indigo reserves the right in its sole discretion to disqualify any individual for any reason whatsoever, including any individual who is found to be tampering with the entry process or the operation of the Contest.
  18. The sole determinant of time for the purposes of a valid entry in this Contest will be the date stamp on the Instagram post.
  19. Prize Description

  20. There is one (1) prize (the “Prize”) available to be won each Contest Week, for a total of four (4) Prizes. Each Prize consists of a $100 Indigo Gift Card.
  21. Each Prize has an approximate retail value of $100 CAD and is subject to the conditions and restrictions set out herein.
  22. Prize Redemption Restrictions and Conditions:

  23. A confirmed Prize winner (each, a “Winner”) will be responsible for all other expenses not specified stated above as included in the Prize.
  24. Limit of one (1) Prize per person during the Contest Period. The Prize must be accepted as awarded, without any representations, warranties or conditions whatsoever and Indigo expressly disclaims any and all such representations, warranties and conditions. The Prize is non-assignable, non-transferable, non-refundable, non-exchangeable and is not convertible to cash. Indigo reserves the right in its sole discretion to substitute the Prize for a prize of equal or greater value (based on the approximate retail value of the Prize as stated in these Official Rules), including without limitation a cash award, if the Prize cannot be awarded as described herein for any reason. All details and other restrictions of the Prize not specified in these Official Rules will be determined by Indigo in its sole discretion.
  25. Winner Selection:

  26. At 12:00PM EDT on each of the judge dates set out in the table above (the “Judge Dates”) at Indigo’s head office located at 468 King Street West, Suite 500, Toronto, Ontario M5V 1L8, two (2) rounds of judged evaluation of the entries submitted for the applicable Contest Week will be conducted with Indigo employees acting as the three (3) judges (the “Judges”). In round one, each Judge will select five (5) entries from all eligible entries submitted during the applicable Contest Week, based on the following criteria: (1) Creativity (34%); (2) Alignment with the #ExperienceIndigo Contest theme (34%); and (3) Genuineness and authenticity of the content (32%) (collectively, the “Judging Criteria”). The entries selected in round one will proceed to round two. In round two, the Judges will collectively select one (1) potential winner (each a, “Selected Entrant”) based on the Judging Criteria. In the event of a tie among entries in either round, the tied entries will be re-submitted to the Judges for a re-judging between the tied entries alone. In the event that a tie remains after re-judging, the entry with the highest score in the creativity criteria will win the tie. Decisions of the Judges are final and binding. Odds of winning depend on the total number of eligible entries received during the respective Contest Week and the evaluation of the entries by the Judges based on the Judging Criteria.
  27. The Selected Entrants will be contacted by Indigo on the Judge Dates through Instagram via the Instagram direct message function to the Instagram account used with their entry from the @chaptersindigo handle on Instagram (the “Notification”).
  28. Before being declared a Winner, within two (2) business days of the Notification a Selected Entrant must:
    • Confirm compliance with these Official Rules;
    • Successfully answer, unaided, a mathematical skill-testing question (which may, in the sole and absolute discretion of Indigo, be administered online, by e-mail or other electronic means, by telephone, or in Indigo’s form of declaration and release);
    • Sign and return a Declaration of Eligibility and Liability/Publicity Release (“Declaration and Release documents”) to be provided by Indigo, which:
      i. releases the Promotion Entities and Instagram from any liability, losses, damages and expenses which may be suffered or incurred in connection with this Contest or the Prize; and
      ii. consents to the use, without further consideration, of his/her name, city and province/territory of residence, comments and photographs or other likenesses, and his/her Instagram user name, for publicity and promotion purposes by the Promotion Entities in any and all forms of media and waives all rights (including moral rights) with respect to printed, broadcast and other forms of publicity.
  29. If a Selected Entrant: (i) does not meet the above requirements, or (ii) is unable to satisfy any of the eligibility requirements set out in these Official Rules, such Selected Entrant will be disqualified from the Contest at the sole discretion of Indigo and the Prize will be deemed forfeited by that Selected Entrant and such Selected Entrant shall have no recourse toward Indigo or any other person or entity involved in the Contest. In the event that no Winner is found eligible from the initial two (2) rounds of judging for a Contest Week, two (2) new rounds of judging will be conducted from all remaining eligible entries from such Contest Week in accordance with the process set out above. This process will be repeated until a Winner has been declared for each Prize. Notwithstanding the foregoing, each Winner must be confirmed by no later than: 5:00PM EDT on March 1, 2017; March 15, 2017; March 29, 2017; April 12, 2017 for Contest Weeks one through four, respectively, otherwise the unclaimed Prize(s) will be null and void.
  30. Once a Selected Entrant is confirmed to be a Winner, he/she will be advised by Indigo where and how to redeem his/her Prize.
  31. If a Winner indicates to Indigo they will not be able to collect their Prize, the Prize will be deemed forfeited by that Winner and Indigo reserves the right to award the Prize to an alternate Winner who has been selected and qualified in accordance with these Official Rules.
  32. Conduct

  33. Indigo reserves the right, in its sole discretion, to disqualify any entrant it finds to be: (a) violating the Official Rules; (b) tampering or attempting to tamper with the entry process or the operation of the Contest, including but not limited to, creating multiple Instagram accounts; (c) acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; or (d) for any other similar conduct. Any attempt by an entrant or any other individual to undermine the legitimate operation of this Contest may be a violation of criminal and/or civil laws. Should any such attempt be made, Indigo reserves the right to seek remedies and damages to the fullest extent permitted by law.
  34. Limitations of Liability

  35. The Promotion Entities are not responsible for lost, stolen, late, misdirected, incomplete, illegible, damaged, garbled or irregular entries, or for any entries not received or not processed for any reason, including any technical or human error.
  36. The Promotion Entities are not responsible for any errors, omissions, incorrect or inaccurate information in these Official Rules, other Contest-related materials, including without limitation, messaging errors on the @chaptersindigo Instagram account, printing or advertising errors, failure of or problems with any other equipment or programming associated with or used in the Contest howsoever caused.
  37. The Promotion Entities are not responsible for any: failure of or problems with the Internet; problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; failure, interruption or delay of any entry or e-mail to be transmitted or received or processed, including failure resulting from technical, human or other error or theft; technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to an entrant's computer or to any other individual's computer related to or resulting from participating in, or downloading any material, regarding the Contest or accepting a prize; the security or privacy of information transmitted via computer networks or for breaches of privacy due to interference by third party computer “hackers” or otherwise; any communication not received due to an entrant’s spam filter, user’s system or internet connection; and late, lost misdirected, or unsuccessful efforts to notify a potential Winner.
  38. The Promotion Entities are not responsible if any factor beyond their reasonable control, including weather, event cancellations, strike, lockout or any other labour dispute at their locations or the locations of any other organization or business whose services are used to fulfill this Contest, prevent any of the Prizes or any component of the Prize from being fulfilled. In any such event, the Winner(s) will not be provided with a substitute Prize or a substitute component of the Prize, as applicable, except at Indigo’s sole discretion.
  39. Under no circumstances will the Promotion Entities be required to award more Prizes than what is indicated in these Official Rules, or award the Prizes other than in accordance with these Official Rules.
  40. Each Winner is solely responsible for the reporting and payment of any taxes related to receipt of a Prize.
  41. Protection of Personal Information

  42. By entering the Contest, each entrant consents to the collection, storage, use and disclosure of their personal information for the purpose of administering the Contest by Indigo and for the purposes described in these Official Rules, in accordance with Indigo’s privacy policy found at https://chapters.indigo.ca/Privacy-Policy/PRIV-art.html.
  43. By entering the Contest, each entrant acknowledges that the Promotion Entities may communicate with entrants via e-mail with respect to communicating the results of the Contest and the awarding of the Prize. No marketing communications will be received by entrants unless entrants provide Indigo with explicit permission to do so.
  44. General

  45. This Contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The Contest and these Official Rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.
  46. Indigo reserves the right to modify, suspend, terminate or reinstate the Contest or the Official Rules at any time, without notice, and for any reason. If the Contest is terminated, in whole or in part, before the designated date, Indigo reserves the right to select Winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.
  47. By submitting an entry, the entrant irrevocably, perpetually, and without limitation, grants Indigo the right to use, publish, adapt, sub-license, edit, dispose of, and/or modify such entry and the concepts therein and waives all rights, including moral rights, in the entry. No correspondence regarding the Contest will be made with or entered into except with the Selected Entrant(s) and the Winners.
  48. A list of Winners, which includes their respective first and last name, will be publicly available at the Indigo Head Office at 468 King Street West, Suite 500, Toronto, Ontario M5V 1L8 and may be posted on www.indigo.ca and other Indigo marketing channels.