TextFriends & Family save 25% off almost everything in-store.

1 Valid October 31 - November 3, 2019 at participating Canadian stores with $50.00 or more pre-tax purchase of eligible in-stock product(s), after discounts. Excludes electronics and related accessories, American Girl® products and services (other than Wellie Wishers™), LEGO®, L.O.L. Surprise Amazing Surprise, L.O.L. Surprise Glamper, L.O.L. Surprise Chalet, L.O.L. Surprise OMG Dolls, Herschel Supply Company Limited, Fjallraven, Matt + Nat, Pixie Mood, Casper, Gravity, 4Moms, BabyBjorn, Babyzen, Babymoov, Beaba, Bluesmart Mia, Dekor, Egg, Elvie, Guzzie+Guss, Halo Bassinests & Dreamnest, Jellycat, Little Unicorn, Maxi Cosi, Mima, Monte, Mudpie, Nanit, Nuna, Oeuf, Owlet, PlanToys, Quinny, RockerMama, Stokke, SnuggleMe Organics, UppaBaby, Veer, gift cards, plum PLUS memberships, and Love of Reading products/donations. Limit one coupon per transaction. Not valid on previous purchases or in conjunction with other offers.

2 Excludes purchases for American Girl services, gift cards, Love of Reading products/donations, and plum PLUS memberships.

3 Valid at Canadian stores and at indigo.ca on the pre-tax purchase price of eligible product(s), after discounts and points redemptions, using a valid plum PLUS membership. Excludes eBooks, electronics and related accessories, American Girl® (other than Wellie Wishers™), LEGO®, Shinola and Casper products, Indigo Experiences, gift cards, plum PLUS memberships, Love of Reading products/donations and shipping costs. See indigo.ca/plum for program details.