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Fitbit

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more! Shop for Fitbit fitness trackers, smartwatches, fitness accessories, and health monitors.

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Fitbit Versa Smartwatch - Rose Gold Aluminum Case and Peach Band

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Available in stores

Meet Fitbit Versa —an all-day companion that helps you live your best life. This lightweight, water-resistant smartwatch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Run your day with…
Fitbit Versa Smartwatch - Black Aluminum Case and Black Classic Band

In stock online

Available in stores

Meet Fitbit Versa —an all-day companion that helps you live your best life. This lightweight, water-resistant smartwatch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Run your day with…
Fitbit Versa Smartwatch - Special Edition, Rose Gold Aluminum Case and Lavender Woven Band

In stock online

Available in stores

Meet Fitbit Versa—an all-day companion that helps you live your best life. This lightweight, water-resistant smartwatch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Pay without your…
Fitbit Versa Smartwatch - Special Edition, Black Aluminum Case and Charcoal Woven Band

In stock online

Available in stores

Meet Fitbit Versa—an all-day companion that helps you live your best life. This lightweight, water-resistant smartwatch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Pay without your…
Fitbit Ace Kids Fitness Tracker – Electric Blue

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Available in stores

Give your kids a head start on healthy habits with Fitbit Ace. Designed for kids aged 8+, this water-resistant kids' activity tracker measures key stats like steps, active minutes, and sleep. The bright display shows stats at a glance, while Fitbit's family…

In stock online

Available in stores

Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…
Fitbit Ace Kids Fitness Tracker – Power Purple

In stock online

Available in stores

Give your kids a head start on healthy habits with Fitbit Ace. Designed for kids aged 8+, this water-resistant kids' activity tracker measures key stats like steps, active minutes, and sleep. The bright display shows stats at a glance, while Fitbit's family…

In stock online

Not available in stores

Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…

In stock online

Available in stores

Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…

In stock online

Available in stores

PUREPULSE® CONTINUOUS HEART RATE Make every beat count with PurePulse® continuous, wrist-based heart rate on Fitbit Charge 2™. See your heart rate all-day and automatically, without an uncomfortable chest strap. Use simplified zones—Fat Burn, Cardio and Peak—to…
Fitbit Alta HR, Pink Rose Gold - Small

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Available in stores

This Fitbit Alta HR™ special edition features a soft pink classic band and 22k rose gold plated tracker. It's a subtle, feminine style that looks flawless with any outfit.  • Soft pink classic band paired with a rose gold Fitbit Alta HR tracker • Stainless…

In stock online

Available in stores

PUREPULSE® CONTINUOUS HEART RATE Make every beat count with PurePulse® continuous, wrist-based heart rate on Fitbit Charge 2™. See your heart rate all-day and automatically, without an uncomfortable chest strap. Use simplified zones—Fat Burn, Cardio and Peak—to…
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