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Fitbit

Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more! Shop for Fitbit fitness trackers, fitness accessories, and health monitors.

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Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…
Fitbit Ionic - Blue Gray/White

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Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…
Fitbit Ionic - Slate Blue/Burnt Orange

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Get a watch that gives you more with Fitbit Ionic—a motivating timepiece packed with fitness guidance, health insights, music storage, apps & more.   ALL-DAY ACTIVITY Track steps, distance, calories burned, floors climbed, active minutes & hourly…
Fitbit Flyer Bluetooth Headphone - Nightfall Blue

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Hear what moves you with Fitbit Flyer – wireless fitness headphones that pack powerful audio into a comfortable, sweatproof & secure design. Built For Fitness Tackle even the toughest workouts with a design that’s durable and sweatproof. Secure, Personalized…
Fitbit Flyer Bluetooth Headphone - Lunar Grey

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Hear what moves you with Fitbit Flyer – wireless fitness headphones that pack powerful audio into a comfortable, sweatproof & secure design. Built For Fitness Tackle even the toughest workouts with a design that’s durable and sweatproof. Secure, Personalized…
Fitbit Flex 2 - Black

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ALL-DAY ACTIVITY TRACKING Use Fitbit Flex 2™ to track all-day activity stats like steps, distance, active minutes and calories burned. Then, visit your Fitbit dashboard to set personal goals, view your monthly exercise calendar and see your progress over time.…
Fitbit Charge 2 - Black, Small

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PUREPULSE® CONTINUOUS HEART RATE Make every beat count with PurePulse® continuous, wrist-based heart rate on Fitbit Charge 2™. See your heart rate all-day and automatically, without an uncomfortable chest strap. Use simplified zones—Fat Burn, Cardio and Peak—to…

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This Fitbit Alta HR™ special edition features a soft pink classic band and 22k rose gold plated tracker. It's a subtle, feminine style that looks flawless with any outfit.  • Soft pink classic band paired with a rose gold Fitbit Alta HR tracker • Stainless…
Fitbit Alta - Plum, Small

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Motivation is your best accessory with Fitbit® Alta™—a customizable fitness tracker designed to fit your personal style.
Stay motivated by tracking all-day activity like steps, distance, calories burned and active minutes, and get credit for your…
Fitbit Alta HR, Black - Small

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Move to the beat of you with Fitbit Alta HR™—the heart rate wristband that motivates you to reach your goals in style. Jumpstart your fitness journey with PurePulse® heart rate and SmartTrack™ automatic exercise recognition. Track your all-day activity and sleep,…
Fitbit Blaze - Black, Small

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Get fit in style with Fitbit Blaze™—a smart fitness watch that helps you maximize every workout and every day. With advanced technology in a versatile design, this revolutionary device is built to track your workouts, monitor your performance stats, and gauge…
Fitbit Alta - Black, Small

In stock online

Available in stores

Motivation is your best accessory with Fitbit® Alta™—a customizable fitness tracker designed to fit your personal style.
Stay motivated by tracking all-day activity like steps, distance, calories burned and active minutes, and get credit for your…
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