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indigoBusiness and Finance


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A concise and practical guide to preparing for the Canadian Securities Exam For anyone dreaming of a career in the Canadian finance industry, whether in banking, brokerage, financial planning, or mutual funds, passing the Canadian Securities Exam is the first…

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Use better thinking to empower yourself, discover opportunities, avoid disastrous mistakes, build wealth, and achieve your biggest goals! This is your complete, up-to-the-minute blueprint for assessing and improving the way you think about everything – from…

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Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money.  He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to…

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Master business modeling and analysis techniques with Microsoft Excel 2013, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide shows you how to use the latest Excel tools to…
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The comprehensive, six-books-in-one package Canadian investors can trust with their money Designed for those investors who are already familiar with the fundamentals of the investment process and are looking to take their finances to the next level, Building…

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The Business Analyst (BA) plays an important role as liaison between business stakeholders and the technical team (software developers, vendors, etc.), ensuring that business needs are reflected in any software solution. Despite the importance of the job, there…
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The new Fourth Edition of the definitive handbook on investing in Real Estate Investment Trusts (REITs) Real Estate Investment Trusts (REITs), which provide some of the best total returns in the investment world, along with above-average dividend yields and…

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How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and…
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Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be…
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How Brands Grow...what marketers don't know is based on decades of research that has progressively uncovered empirical generalisations (scientific laws) about buying and brand performance. This book is the first to present these laws in context, and explore…

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John Nixon Brooks was born on December 5, 1920, in New York City. He grew up in Trenton, New Jersey, and graduated from Princeton University in 1942. He was in the Unites States Army Air Forces immediately following his graduation, until 1945. Brooks went to work…