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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough  is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices…

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The essential guide to launching a successful career in trading—updated for today’s turbulent markets “ Mastering the Trade is an excellent source for a basic understanding of market action, be it day and/or longer-term trend trading. A…
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Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures,…

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We live in an age of serial asset bubbles and spectacular busts. Economists, policymakers, central bankers and most people in the financial world have been blindsided by these busts, while investors have lost trillions. Economists argue that bubbles can only be…

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Insider guidance to the modern world of investment banking today In Investment Banking Explained, Wharton professor and global financier Michel Fleuriet provides a complete overview of investment banking in its modern form; defines key terms; identifies…
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Coaching Brain in Mind Foundations for Practice David Rock and Linda J. Page, PhD Discover the science behind brain-based coaching By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in…

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Powerful, timely messages collected in one convenient boxed set, an illuminating must-read from three of the leading business minds of our time and renowned TED speakers—Dan Ariely, Margaret Heffernan, and Barry Schwartz—that offers expert insight…
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A survival guide for the FinTech era of banking FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between…
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HARNESS THE BUSINESS WRITING PROCESS: Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused…
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From business essentials to design inspiration, the secrets to events industry success Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The…

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