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Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…

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This Third Edition to Peter Block's Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago. It tackles the challenges next-generation consultants face, including more guidance on how to ask better…

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A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.…

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Wealth Planning Strategies for Canadians  is a unique publication, offering: Coverage of the relevant laws in every Canadian jurisdiction Comprehensive consideration of the strategies required to cover off financial planning, tax planning, disability…

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The book that fills the practitioner need for a distillation of the most important tools and concepts of corporate finance In today's competitive business environment, companies must find innovative ways to enable rapid and sustainable growth not just to…

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For pathways to be truly sustainable and advance gender equality and the rights and capabilities of women and girls, those whose lives and well-being are at stake must be involved in leading the way. Gender Equality and Sustainable Development calls for policies,…

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Build unrivalled assessment potential. Completely updated for the 2011 syllabus at SL and HL and written by an experienced IB Economics teacher, this comprehensive study tool supports top achievement. With full coverage of the new quantitative element at HL and…

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The advanced tools accountants need to build automated, reliable, and scalable reports using Excel Learn about the functions that work together to automate many of the processes involved in Management Reporting. See how to take advantage of the many new features…

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Issues for Debate in Coroporate Social Responsibility is now available through CourseSmart . Request an online exam copy today. Corporate Social Responsibility: Is Good Citizenship Good for the Bottom Line? Curbing CEO Pay: Is Executive Compensation Out of…

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More than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance. In, Investing in People: Financial Impact of Human Resource Initiatives , Wayne F. Cascio and John W. Boudreau show exactly how to…

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A practical, must-read guide to candlestick charting techniques Japanese candlestick charting is a highly effective method for timing the market for short-term profits. Unlike most western techniques—moving average, relative strength index, MACD,…