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indigoChip Heath


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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick .…
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people…
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The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive , Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch ,…
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller  Made to Stick…
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people…
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Dan Heath, is an American bestselling author, and speaker. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a…

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Vous êtes manager, enseignant, parent ? Pour votre vie personnelle ou professionnelle, vous devez forcément prendre des décisions. Comment être sûr de faire le bon choix sans vous laisser influencer par les émotions et les idées préconçues ? Suivez un process…
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Dit boek leert je om betere beslissingen te nemen en je goede beslissingen iets beslister te maken (met gepast vertrouwen in plaats van overmoed). Daarnaast zul je dankzij dit boek een betere adviseur zijn voor collega’s en geliefden. Het boek gaat over de…

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick .…

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Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d’affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer...), une montagne d’obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué...…
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , comes The Myth of the Garage ... and other minor surprises , a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously…