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indigoDennis L. Wilcox


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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public…

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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value—this format costs significantly less than a new textbook.   Public Relations Writing…

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-- THINK Currency.  THINK Relevancy.  THINK Public Relations.   The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read…