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indigoJeff Cox


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In celebration of thirty years since the first publication of Eliyahu Goldratt’s essential business classic, HighBridge is proud to present an expanded audio edition of The Goal , featuring the original novel, plus case study reviews, and the author’s…

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Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you…
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"I hate Mondays." "They say I'm responsible, but my boss makes all the decisions." "We're supposed to work as a team, but everybody's out for themselves." Sound familiar? You don't have to take it anymore! In HeroZ, you'll…

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A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like…

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What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways never before seen.…

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Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the…

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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to…

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Award-Winning Finalist in the "Business: Personal Finance/Investing" category of the 2016 International Book Awards “Who better than two keen observers of markets to guide us to successful wealth accumulation in a world flooded with information containing…

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Obra recordista em vendas de todos os tempos, A Meta mostra a Teoria das Restrições (TOC) aplicada ao funcionamento de uma indústria, questionando seu funcionamento e a solução de seus problemas como atrasos na produção e baixa receita. Esta teoria, desenvolvida…

Art of the BIZNOVEL

by Jeff Cox

|August 7, 2014

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Jeff Cox has been called "a master of conveying business concepts through … story." His biznovels – business novels and novelllas – have sold millions of copies worldwide. Several, such as "The Goal" and "Zapp," both of which he coauthored, are said to be…

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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to…