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indigoJeff Cox


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Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you…

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In celebration of thirty years since the first publication of Eliyahu Goldratt’s essential business classic, HighBridge is proud to present an expanded audio edition of The Goal , featuring the original novel, plus case study reviews, and the author’s…

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"I hate Mondays." "They say I'm responsible, but my boss makes all the decisions." "We're supposed to work as a team, but everybody's out for themselves." Sound familiar? You don't have to take it anymore! In HeroZ, you'll…

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A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like…

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What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways never before seen.…

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Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting…

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Award-Winning Finalist in the "Business: Personal Finance/Investing" category of the 2016 International Book Awards Investing experts and best-selling authors Peter J. Tanous and Jeff Cox return with The 30-Minute Millionaire , a step-by-step guide to achieving…

Art of the BIZNOVEL

by Jeff Cox

|August 7, 2014

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Jeff Cox has been called "a master of conveying business concepts through … story." His biznovels – business novels and novelllas – have sold millions of copies worldwide. Several, such as "The Goal" and "Zapp," both of which he coauthored, are said to be…

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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to…

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Obra recordista em vendas de todos os tempos, A Meta mostra a Teoria das Restrições (TOC) aplicada ao funcionamento de uma indústria, questionando seu funcionamento e a solução de seus problemas como atrasos na produção e baixa receita. Esta teoria, desenvolvida…

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Obra recordista em vendas de todos os tempos, A Meta mostra a Teoria das Restrições (TOC) aplicada ao funcionamento de uma indústria, questionando seu funcionamento e a solução de seus problemas como atrasos na produção e baixa receita. Esta teoria, desenvolvida…