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indigoJeff Cox


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Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you…

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Revised third edition! Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a…

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Millions of readers remember The Goal , the landmark business novel that sets forth by way of story the essential principles of Eliyahu Goldratt's innovative methods of production. Now, from the AGI-Goldratt Institute and Jeff Cox, the same creative writer who…

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Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the…

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"I hate Mondays." "They say I'm responsible, but my boss makes all the decisions." "We're supposed to work as a team, but everybody's out for themselves." Sound familiar? You don't have to take it anymore! In HeroZ, you'll…

Art of the BIZNOVEL

by Jeff Cox

|August 7, 2014

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Jeff Cox has been called "a master of conveying business concepts through … story." His biznovels – business novels and novelllas – have sold millions of copies worldwide. Several, such as "The Goal" and "Zapp," both of which he coauthored, are said to be…

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Obra recordista em vendas de todos os tempos, A Meta mostra a Teoria das Restrições (TOC) aplicada ao funcionamento de uma indústria, questionando seu funcionamento e a solução de seus problemas como atrasos na produção e baixa receita. Esta teoria, desenvolvida…

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A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like…

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Award-Winning Finalist in the "Business: Personal Finance/Investing" category of the 2016 International Book Awards Investing experts and best-selling authors Peter J. Tanous and Jeff Cox return with The 30-Minute Millionaire , a step-by-step guide to achieving…

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Obra recordista em vendas de todos os tempos, A Meta mostra a Teoria das Restrições (TOC) aplicada ao funcionamento de uma indústria, questionando seu funcionamento e a solução de seus problemas como atrasos na produção e baixa receita. Esta teoria, desenvolvida…

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What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways never before seen.…