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indigoJohn Brooks


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Em artigo para o Wall Street Journal , Bill Gates diz que mais de duas décadas depois de Warren ter lhe indicado o livro, ele permanece como o melhor livro de negócios que leu na vida. Em um dos cases, John Brooks usa a política de preço fixo da General Electric…

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From the New York Times –bestselling author of Business Adventures comes the chronicle of the stock market crash of 1929 and its aftermath Legend had it that anyone who passed through Golconda, a city in southern India, attained tremendous wealth. But Golconda,…

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A humorous and keen look at the roller-coaster boom and bust of the 1960s and 1970s by the New York Times –bestselling author of Business Adventures John Brooks blends humor and astute analysis in this tale of the staggering “go-go” growth of the 1960s stock…

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“ Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General…

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