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Malcolm Gladwell

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

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Progress. It is one of the animating concepts of the modern era. From the Enlightenment onwards, the West has had an enduring belief that through the evolution of institutions, innovations, and ideas, the human condition is improving. This process is supposedly…

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O que torna algumas pessoas capazes de atingir um sucesso tão extraordinário e peculiar a ponto de serem chamadas de "fora de série"? Costumamos acreditar que trajetórias excepcionais, como a dos gênios que revolucionam o mundo dos negócios, das artes, das…

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Da lista de mais vendidos do The New York Times . “O mundo se torna menos complicado com um livro de Malcolm Gladwell na mão.” – The New York Times Há três mil anos, num campo de batalha na antiga Palestina, um jovem pastor derrubou um poderoso guerreiro com…

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Del máximo gurú de los negocios, autor de La clave del éxito. The tipping point e Inteligencia intuitiva ¿Qué diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fuera de serie explora las curiosas historias de los grandes jugadores de…

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How does the situation we’re in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior. “The Person and the Situation explores the complex ideas about personal…

Blink

by Malcolm Gladwell

|June 8, 2016

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Por que algumas pessoas são brilhantes ao tomar decisões e outras são incapazes de fazer a escolha certa? Por que algumas são bem-sucedidas ao seguir sua intuição enquanto outras se deixam levar por preconceitos e cometem grandes erros? Como nosso cérebro…

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The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell,…