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indigoSeth Godin


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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been…
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.   Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of…
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This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.    Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been…

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A New York Times , USA Today , and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often,…
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In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to…
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Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going…
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"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield , author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even…

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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV…
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World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are…
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V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights…
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In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving…