We found 1 result
indigoCatherine Johnson

No refinements available.
showing 1 - 1 of 1 Results
Paperback

$58.70

$55.82 online

In stock online

Not available in stores

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first…