Indigo x Instacart

Indigo partners with instacart to provide customers same-day delivery. Partnership brings rapid delivery of top books, toys, decor and gifts to Indigo customers across the Greater Toronto Area, with coast to coast service coming later this month.

Shop Instacart

TORONTO, ON (Oct 1, 2020) - Indigo Books & Music Inc. (TSX:IDG) announced a partnership with Instacart to provide same-day delivery to their customers in Canada. Indigo will be the first book, gift and specialty toy retailer on Instacart in Canada as customers look for additional shopping options.

Indigo customers in the Greater Toronto Area can now have convenient access to books, gifts, kids toys and more, with delivery to their doorsteps in as fast as two hours by ordering through the Instacart mobile app or The program will roll out at select Indigo and Chapters stores across Canada in mid-October.

"We are proud to add Instacart to the joyful ways our customers can shop at Indigo," said Andrea Limbardi, SVP and Chief Digital Officer. "For the first time, we are offering the ability to purchase from us with delivery to their homes in as fast as two hours through our partnership with Instacart. Whether it’s placing an order online or spending time browsing in store, our goal is to offer our customers their favourite ways to get the next book in a must-read series or the perfect birthday gift just in time."

Instacart joins the many ways Indigo aims to support customers with safe and stress-free shopping solutions. In addition to Instacart, Indigo has invested in industry leading health and safety precautions in-store, private shopping appointments for plum members, in-store pick up options that include contactless curbside pick up, plus 24/7 service and an expanded assortment online through and the Indigo app.

Instacart, which currently operates in Canada and the United States, is currently accessible to more than more than 70% of Canadian households. Instacart partners with more than 400 beloved national, regional and local retailers, and serves more than 30,000 different grocery stores across more than 5,500 cities in North America.

How it Works

To shop from Indigo on Instacart, customers are invited to visit or download the Instacart app on their mobile device. Customers then enter their postal code, select Indigo’s storefront and can begin adding in-stock items to their cart. For all orders, an Instacart personal shopper will pick and deliver the order within the customer’s designated time frame – whether they choose to receive it same-day or schedule their delivery in advance.

For Instacart orders of $35 or more, the delivery fee is just $3.99. Customers are also invited to take advantage of an Instacart+ membership for $9.99/month or an annual fee of $99 to receive unlimited, free delivery on all orders over $35.

About Indigo

Indigo Books & Music Inc. is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). Indigo is the world's first Cultural Department Store – a physical and digital meeting place inspired by and filled with books, music, art, ideas, beautifully designed lifestyle products. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories – big and little – connect us.

About Instacart

Instacart is the North American leader in grocery delivery and one of the fastest-growing companies in ecommerce. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Instacart has partnered with more than 400 beloved national, regional and local retailers, including Albertsons, ALDI, Costco, Kroger, Loblaw, Publix, Sam's Club, Sprouts, Walmart Canada, and Wegmans, among others, to deliver from more than 30,000 stores across more than 5,500 cities in North America. Instacart's delivery service is available to more than 85% of U.S. households and 70% of Canadian households. The company's cutting-edge enterprise technology also powers the ecommerce platforms of some of the world's biggest retail players, supporting their white-label websites, applications and delivery solutions. Instacart offers an Instacart+ membership for unlimited free delivery on orders over $35. For more information, visit or For anyone interested in becoming an Instacart shopper, visit


What is Instacart?

Instacart is a same-day delivery and pickup service that brings orders to consumers in as little as two hours. It connects customers with Personal Shoppers who shop and deliver orders from your favorite retailers.

How are we working with Instacart?

We’re excited to be partnering with Instacart to get our products to our customers faster than ever before, with delivery in a little as two hours.

Where is Instacart offered?

Most Indigo and Chapters stores across Canada, excluding Quebec, will offer Instacart. To check if Instacart is offered in your region, enter your postal code for a list of available retailers.

How do I shop with Instacart?

Visit or download the Instacart app. Enter your postal code and select the Indigo store. You’ll be able to shop from an assortment of products across many of Indigo’s product categories including books, toys and home. Add items to your cart, proceed to checkout, select your delivery window and then continue to payment. Your goods will be shopped and delivered by an Instacart personal shopper.

Do I need to create an account to shop on Instacart?

Yes, an Instacart account is needed to make a purchase on Instacart.

Can I use an account to order on Instacart?

No, you cannot use your account through Instacart. You must use your Instacart account to place an order through Instacart.

Can I request gift wrapping through Instacart?

No, at this time, gift wrapping isn’t available through Instacart.

Can I get a gift receipt?

No, at this time, gift receipts aren’t offered through Instacart.

Does Instacart offer the same pricing and promotions as in store?

We set the price of items based on in-store pricing. Online prices, promotions, offers, coupons, and discounts may not apply. Prices and availability may change without notice. As a result, the in-store price of an item at the time of purchase may differ from the price featured on the Instacart platform.

Does Instacart price match with

Instacart is a service that makes it very convenient for you to get Indigo products quickly. Unfortunately, due to the additional fees associated with this convenience, Instacart does not price match with

Can I earn or redeem plum points on Instacart?

No, the Indigo plum or plum PLUS programs aren’t available through Instacart.

Who does the shopping and delivery for Instacart?

Instacart has a network of Personal Shoppers who shop our stores based on your order, and then deliver the order directly to you.

How does Instacart deal with out-of-stock items once I’ve placed my order?

Personal Shoppers will make every effort to find all items in your order. When this isn’t possible, you can select potential replacement items or use the ‘chat’ function with your shopper to communicate any changes to them after your order has been placed.

What is the return policy for Instacart orders?

All Instacart orders fall under Indigo’s return policy; refunds or exchanges can be made within 30 days from the date of purchase if the item is returned to us in store-bought condition with a receipt.

How do I return products that I’ve ordered through Instacart?

You can return items bought on Instacart at any Indigo location by using your Instacart Order Confirmation email, or by pulling up your Order Receipt in the Instacart app.

Who do I contact if I have feedback or an issue with my Instacart purchase?

If you have a concern about your purchase through Instacart, you can provide feedback by rating your service and adding a comment. Instacart’s Customer Support team reviews all feedback and will reach out to you for follow up, as necessary.

You can also reach out directly by emailing or by calling 1-888-246-7822 to report order issues. Instacart will do what they can to make it right for you, often offering a redelivery, depending on the circumstances.

How do I get more information about Instacart?

Visit for more information or by calling 1-888-246-7822.