welcome to irewards®


$35 annual fee1

When you join irewards you will:

  • Save 10% off books in-store2 (including bestsellers and sale items)
  • Save 5% off virtually everything else in-store including toys, gifts, home decor & more3.
  • Get up to 5% off books online4.
  • FREE Indigo Wi-Fi powered by Bell in-store!5

By joining irewards, you are confirming that you have read and understood the plum rewards terms and conditions. Questions? See our FAQ.

Enjoy personalized recommendations6

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Members get more!

Experience exclusive offers & contests.

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Rewards in your pocket

Download the Indigo Mobile App to get instant access to your digital card and get personalized offers and recommendations.

available at the Apple Store android app on Google Play

Questions about irewards?

In-store benefits
irewards terms and conditions

For irewards Customer Service and changes to account information, members can speak to in-store customer service representatives or contact us by email: irewards@indigo.ca

1 The annual membership fee may vary by province and between online and in-store. Teachers and seniors are eligible for a discounted membership. Teacher/senior memberships can be purchased in-store only with appropriate identification. Learn more about the annual fee.

2 Discount applies on the everyday discounted price for select hardcover and paperback English Bestsellers (30% off select French bestsellers) listed on Indigo’s bestsellers list, as determined by Indigo Books & Music Inc.

3 The 5% in-store discount is only applicable on eligible items. The following items are not eligible for the 5% discount: Starbucks / Indigo Café food & beverages, irewards memberships, eBooks, eReaders, electronics, Apple accessories, American Girl® services, digital audio downloads, used & rare items, gifts with purchase, gift cards, charitable donations (including but not limited to Indigo Love of Reading Foundation), delivery / shipping charges (where applicable), plastic bag fees, provincial fees (including but not limited to environmental handling fees), and any other items specified as exclusions from time to time or where prohibited by law. Indigo reserves the right to add or remove eligible products at any time.

4 Discount applies to books and audio books (except eBooks, used books and rare books) at indigo.ca

5 Indigo Wi-Fi powered by Bell, is available for use by plum rewards and irewards members only. Users must accept the Terms & Conditions, which appear prior to login.

6 Personalized recommendations are products suggested by Indigo just for you, based on activity such as your purchase history and the preferences listed in your account profile. Available at Indigo and Chapters kiosks only.