Seedling’s fabulous assortment of award winning craft toys encourages children to think creatively and use their imagination.
Seedling is a New Zealand-based company founded in 2006 by Phoebe Hayman, a mother of two who struggled to find great gift ideas for kids. The Seedling philosophy is simple: to create inspirational products that help bring kids’ ideas to life.
The award-winning range of toys is made with quality materials, tested to the world’s highest safety standards and made with care right in New Zealand. Designed for open-ended play, every Seedling product promises to bring out those qualities we love best about kids: curiosity, creativity, spirit and an innocent delight in the world around them.