plum®: 1,000,000 PLUM POINTS CONTEST


This contest is intended for the residents of Canada only and will be interpreted according to Canadian law.


  1. “plum: 1,000,00 PLUM POINTS CONTEST” (the “Contest”) is sponsored and administered by Indigo Books & Music Inc. (“Indigo”).
  2. Contest Period

  3. The Contest will run during regular business hours at any !ndigo, Chapters, Coles, !ndigospirit and The Book Company locations between January 24, 2020 - February 14, 2020 (the “Contest Period”).
  4. Eligibility

  5. The Contest is open to legal residents of Canada, who, at the time of entry: (i) have reached the legal age of majority in their province/territory of residence; and (ii) are a registered PLUM member.
  6. PLUM memberships are free. To join, either (i) visit and follow the links and instructions to complete your registration; or (ii) visit your closest Indigo, Chapters, Coles, IndigoSpirit of The Book Company store and request a membership – store staff will assist you in completing your registration. There are no fees associated with membership registration. By registering, each PLUM member agrees to comply with the PLUM terms and conditions.
  7. Indigo, and its subsidiaries, affiliates, agents or representatives, advertising and promotion agencies, and its officers, directors and employees (collectively, the “Promotion Entities”), and their immediate family members and/or those living in the same household with whom they are domiciled may not enter the Contest. For the purposes of these Official Rules, “immediate family member” means spouse, including common law spouse, father, mother, son, daughter, brother and sister of the entrant, regardless of where they reside.
  8. How to Enter

  9. NO PURCHASE NECESSARY. There are two (2) ways to enter the Contest:
    • Eligible In-Store Purchase Entry. You will be automatically entered into the draw during the Contest Period when: (i) you make an eligible in-store purchase at !ndigo, Chapters, Coles, !ndigospirit and The Book Company locations using your plum Rewards or plum® PLUS membership card and, (ii) Indigo has a valid email address associated with the plum membership on file. There is a limit of one (1) Eligible In-store Purchase Entry per person per day during the Contest Period.
    • NO PURCHASE NECESSARY Mail-In Entry. To enter the Contest, legibly hand-print (or mechanically print): (i) your full name, complete mailing address (including postal code), telephone number (including area code) and e-mail address on a single piece of paper; and (ii) an original essay of no fewer than two hundred and fifty (250) words describing “How would you use your 1 million plum points?” (each, a “Mail-In Entry”). Mail your Mail-In Entry to Indigo Head Office at 620 King Street West, Suite 400; Toronto, ON M5V 1M6 marked “Attention: 1,000,000 PLUM Points Contest”. Mail-in Entries must be postmarked by the end of the Contest Period and must be received no later than February 21, 2020 to be included in the draw (as described below).

      There is a limit of one (1) unique Mail-In Entry per person per day during the Contest Period. For greater certainty, each Mail-in Entry must be mailed in a separate envelope bearing sufficient postage and mass Mail-in Entries in the same envelope will be void. The Promotion Entities are not responsible for late, lost, misdirected, delayed, incomplete or illegible Mail-in Entries (all of which are void).

      Eligible Purchase Entries and Mail-In Entries are collectively referred to as “Entries”.

  10. By submitting an Entry to the Contest, each entrant acknowledges that they have read and understood these Official Rules and agree to abide by and be bound by them.
  11. Entry Limitation and Verification

  12. Limit of one (1) Entry per person per day, notwithstanding the number of PLUM membership accounts registered to that person. If it is discovered that an entrant attempted to enter more than once, all entries of such entrant will be void.
  13. If the identity of the entrant is disputed, the authorized account holder of the PLUM membership number submitted at the time of entry will be deemed to be the entrant. The “authorized account holder” is the natural person who is assigned the PLUM membership number by Indigo. An entrant may be required to provide proof that he/she is the authorized account holder of the rewards membership number associated with the winning Entry.
  14. Entries are subject to verification at any time and may be disqualified if they are late, misdirected, incomplete, illegible, irregular, forged, submitted through illicit or unauthorized means, not original to the entrant, or if they contain any false statements or do not conform to or satisfy any condition of these Official Rules. The use of any device to automate the entry process is prohibited. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Indigo reserves the right in its sole discretion to disqualify any individual for any reason whatsoever, including any individual who is found to be tampering with the entry process or the operation of the Contest.
  15. The sole determinant of time for the purposes of a valid Entry in this Contest will be the Contest server machine(s) and the check-in process for mail at Indigo’s Head Office.
  16. Prize Description

  17. There is one (1) prize (the “Prize”) available to be won. The Prize consists of one million (1,000,000) plum points, with an approximate retail value of two thousand dollars ($2,000.00 CAD).
  18. Prize Redemption Restrictions and Conditions:

  19. Limit of one (1) Prize. The Prize must be accepted as awarded, without any representations, warranties or conditions whatsoever and Indigo expressly disclaims any and all such representations, warranties and conditions. The Prize is non-assignable, non-transferable, non-refundable, non-exchangeable and is not convertible to cash. Indigo reserves the right in its sole discretion to substitute the Prize for a prize of equal or greater value (based on the approximate retail value of the Prize as stated in these Official Rules), including without limitation a cash award, if the Prize cannot be awarded as described herein for any reason. All details and other restrictions of the Prize not specified in these Official Rules will be determined by Indigo in its sole discretion.
  20. The Prize is only redeemable with a PLUM REWARDS membership.
  21. Winner Selection:

  22. At 12:00 PM ET on February 28, 2020 (the “Draw Date”) at Indigo’s head office located at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6, one (1) random draw will be conducted by Indigo to select one (1) potential Winner (a “Selected Entrant”) from all eligible Entries submitted during the Contest Period. Odds of winning depend on the total number of eligible Entries received during the Contest Period.
  23. The Selected Entrant will be contacted on the Draw Date in which his/her name is drawn via e-mail at the email address submitted with Entry (the “Notification”).
  24. Before being declared a Winner, the Selected Entrant must, within two (2) business days of the Notification:
    • Confirm compliance with these Official Rules;
    • Successfully answer, unaided, a mathematical skill-testing question (which may, in the sole and absolute discretion of Indigo, be administered online, by e-mail or other electronic means, by telephone, or in Indigo’s form of declaration and release);
    • Sign and return a Declaration of Eligibility and Liability/Publicity Release (“Declaration and Release documents”) to be provided by Indigo, which:
      i. releases the Promotion Entities from any liability, losses, damages and expenses which may be suffered or incurred in connection with this Contest or the Prize; and
      ii. consents to the use, without further consideration, of his/her name, city and province/territory of residence, comments and photographs or other likenesses for publicity and promotion purposes by the Promotion Entities in any and all forms of media and waives all rights (including moral rights) with respect to printed, broadcast and other forms of publicity.
  25. If the Selected Entrant: (i) does not meet the above requirements, or (ii) is unable to satisfy any of the eligibility requirements set out in these Official Rules, such Selected Entrant will be disqualified from the Contest at the sole discretion of Indigo and the Prize will be deemed forfeited by that Selected Entrant and such Selected Entrant shall have no recourse toward Indigo or any other person or entity involved in the Contest. In the event that no Winner is found eligible from the initial draw, a repeat draw will be conducted from all remaining eligible Entries in accordance with the process set out above. This process will be repeated until a Winner has been declared for each Prize. Notwithstanding the foregoing, each Winner must be confirmed by no later than: 5:00PM EDT on March 13, 2020, otherwise the unclaimed Prize(s) will be null and void.
  26. Once a Selected Entrant is confirmed to be a Winner, he/she will be advised by Indigo where and how to redeem his/her Prize.
  27. If a Winner indicates to Indigo they will not be able to collect their Prize, the Prize will be deemed forfeited by that Winner and Indigo reserves the right to award the Prize to an alternate Winner who has been selected and qualified in accordance with these Official Rules.
  28. Conduct

  29. Indigo reserves the right, in its sole discretion, to disqualify any entrant it finds to be: (a) violating the Official Rules; (b) tampering or attempting to tamper with the entry process or the operation of the Contest; (c) acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; or (d) for any other similar conduct. Any attempt by an entrant or any other individual to undermine the legitimate operation of this Contest may be a violation of criminal and/or civil laws. Should any such attempt be made, Indigo reserves the right to seek remedies and damages to the fullest extent permitted by law.
  30. Limitations of Liability

  31. The Promotion Entities are not responsible for lost, stolen, late, misdirected, incomplete, illegible, damaged, garbled or irregular entries, or for any entries not received or not processed for any reason, including any technical or human error. 
  32. The Promotion Entities are not responsible for any errors, omissions, incorrect or inaccurate information in these Official Rules, other Contest-related materials, including without limitation, printing or advertising errors, failure of or problems with any other equipment or programming associated with or used in the Contest howsoever caused.
  33. The Promotion Entities are not responsible for any: failure of or problems with the Internet; problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; failure, interruption or delay of any entry or e-mail to be transmitted or received or processed, including failure resulting from technical, human or other error or theft; technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to an entrant’s computer or to any other individual’s computer related to or resulting from participating in, or downloading any material, regarding the Contest or accepting a prize; the security or privacy of information transmitted via computer networks or for breaches of privacy due to interference by third party computer “hackers” or otherwise; any communication not received due to an entrant’s spam filter, user’s system or internet connection; and late, lost misdirected, or unsuccessful efforts to notify a potential Winner.
  34. The Promotion Entities are not responsible if any factor beyond their reasonable control, including weather, event cancellations, strike, lockout or any other labour dispute at their locations or the locations of any other organization or business whose services are used to fulfill this Contest, prevent any of the Prizes or any component of the Prize from being fulfilled. In any such event, the Winners will not be provided with a substitute Prize or a substitute component of the Prize, as applicable, except at Indigo’s sole discretion.
  35. Under no circumstances will the Promotion Entities be required to award more Prizes than what is indicated in these Official Rules, or award the Prize other than in accordance with these Official Rules.
  36. Protection of Personal Information

  37. By entering the Contest, each entrant consents to the collection, storage, use and disclosure of their personal information for the purpose of administering the Contest by Indigo and for the purposes described in these Official Rules, in accordance with Indigo’s privacy policy found at
  38. By entering the Contest, each entrant acknowledges that the Promotion Entities may communicate with entrants via e-mail with respect to communicating the results of the Contest and the awarding of the Prize. No marketing communications will be received by entrants unless entrants provide Indigo with explicit permission to do so.
  39. General

  41. This Contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The Contest and these Official Rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.
  42. Indigo reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux, to modify, suspend, terminate or reinstate the Contest or the Official Rules at any time, without notice, and for any reason. If the Contest is terminated, in whole or in part, before the designated date, Indigo reserves the right to select the Winners in a random drawing from all eligible, non-suspect Entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.
  43. All entries become the property of Indigo and will not be returned and no correspondence regarding the Contest will be made with or entered into except with the Selected Entrant(s) and the Winners.
  44. The Winner’s first and last name will be publicly available at the Indigo Head Office at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6 and may be posted on and other Indigo marketing channel.