This Contest is intended for the residents of Canada, and will be interpreted according to Canadian law.


  1. plum: 25 Million points Anniversary Contest” (the “Contest”) is sponsored and administered by Indigo Books & Music Inc. (“Indigo”).
  2. Contest Period

  3. The Contest begins at 09:00AM Eastern Time (“ET”) on September 1, 2022 and ends at 11:59 PM ET on September 25, 2022 (the “Contest Period”).
  4. Eligibility

  5. The Contest is open to legal residents of Canada who, at the time of entry: (i) have reached or surpassed the legal age of majority in their province/territory of residence; and (ii) are a registered plum® member.
  6. plum memberships are free. To join, either (i) visit and follow the links and instructions to complete your registration; or (ii) visit your closest Indigo, Chapters, Coles or IndigoSpirit store and request a membership – store staff will assist you in completing your registration. There are no fees associated with membership registration. By registering, each plum member agrees to comply with the plum terms and conditions.
  7. Indigo and its respective subsidiaries, affiliates, agents or representatives, advertising and promotion agencies, and its respective officers, directors and employees (collectively, the “Promotion Entities”), and their immediate family members and/or those living in the same household with whom they are domiciled may not enter the contest. For the purposes of these Official Rules, “immediate family member” means spouse, including common law spouse, father, mother, son, daughter, brother and sister of the entrant, regardless of where they reside.
  8. How to Enter

  9. NO PURCHASE NECESSARY. There is one (1) way to enter the Contest:

    Online Entry. To enter the Contest at any time during the Contest Period, simply fill out the form located at with the following information:

    • First name
    • Last name
    • Email Address
    • plum membership number

    All eligible entries regardless of method of entry are hereafter referred to as an “Entry” and collectively “Entries” and each eligible individual submitting an Entry is an “Entrant” and collectively “Entrants”.
  10. By submitting an Entry to the Contest, each entrant acknowledges that they have read and understood these Official Rules and agree to abide by and be bound by them.
  11. Entry Limitation and Verification

  12. Limit one (1) Entry per person during the Contest Period, notwithstanding the number of plum membership accounts registered to that person. If it is discovered that an Entrant attempted to enter more than once, all Entries of such Entrant will be void.
  13. Entrants must submit Entries using the correct entry method and include the required information set out above. Indigo is not responsible for any late, incomplete or misdirected contest entries.
  14. If the identity of the Entrant is disputed, the authorized account holder of the plum membership number submitted at the time of Entry will be deemed to be the Entrant. The “authorized account holder” is the natural person who is assigned the plum membership number by Indigo. Entrant may be required to provide proof that he/she is the authorized account holder of the rewards membership number associated with the winning Entry.
  15. Entries are subject to verification at any time and may be disqualified if they are late, misdirected, incomplete, illegible, irregular, forged, submitted through illicit or unauthorized means, not original to the Entrant, or if they contain any false statements or do not conform to or satisfy any condition of these Official Rules. The use of any device to automate the Entry process is prohibited. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Indigo reserves the right in its sole discretion to disqualify any individual for any reason whatsoever, including any individual who is found to be tampering with the entry process or the operation of the Contest.
  16. The sole determinant of time for the purposes of a valid Entry in this Contest will be the Sponsor’s website server(s).
  17. Prize Description

  18. There are twenty-five (25) prizes available to be won each consisting of one million (1,000,000) plum points, with an approximate retail value of two-thousand Canadian dollars ($2,000 CAD) based on the minimum points redemption value. Maximum redemption limit of $100 per transaction applies. Winners will have the choice of receiving a one-time (1x) eGift Card $2000 or receiving the points.
  19. Prize Redemption Restrictions and Conditions:

  20. The Prize must be accepted as awarded, without any representations, warranties or conditions whatsoever and Indigo expressly disclaims any and all such representations, warranties and conditions. The Prize is non-assignable, non-transferable, non-refundable, non-exchangeable and are not convertible to cash. Indigo reserves the right in its sole discretion to substitute the Prize for a prize of equal or greater value (based on the approximate retail value as stated in these Official Rules), including without limitation a cash award, if the Prize cannot be awarded as described herein for any reason. All details and other restrictions of the Prize not specified in these Official Rules will be determined by Indigo in its sole discretion.
  21. Winner Selection

  22. At 10:00 AM ET on October 1, 2022 (“Draw Date”) at Indigo’s head office located at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6, one (1) draw will be conducted by Indigo representatives who will randomly select twenty-five (25) eligible Entrants (each a “Selected Entrant”) as potential winners from all eligible Entries submitted during the Contest Period. Odds of winning depend on the total number of eligible Entries received during the Contest Period.
  23. The Selected Entrant will be contacted on the Draw Date via e-mail at the email address submitted with Entry (the “Notification”).
  24. Before being declared a confirmed winner of the Prize (“Winner”), the Selected Entrant must, within two (2) business days of the Notification:
    • Confirm compliance with these Official Rules by signing and returning a Declaration of Eligibility and Liability/Publicity Release (“Declaration and Release”) which:
      • Select how they wish to receive their Prize as deposit of 1 million points to their plum account, or receive a $2000CAD electronic gift card issued to their account.
      • releases the Promotion Entities from any liability, losses, damages and expenses which may be suffered or incurred in connection with this Contest or the Prize; and
      • provides acknowledgement and consent to the use, without further consideration, of his/her name, city and province/territory of residence, comments and photographs or other likenesses for publicity and promotion purposes by the Promotion Entities in any and all forms of media and waives all rights (including moral rights) with respect to printed, broadcast and other forms of publicity; and
    • Successfully answer, unaided, a mathematical skill-testing question (which may, in the sole and absolute discretion of Indigo, be administered online, by e-mail or other electronic means, by telephone, or in Indigo’s form of declaration and release) Indigo may, in its sole discretion, provide an alternative to the mathematic skill-testing question or vary the requirements to perform any skill-testing component of the Contest to accommodate entrants with physical or cognitive disabilities.
  25. If a Selected Prize Entrant: (i) does not meet the above requirements, or (ii) is unable to satisfy any of the eligibility requirements set out in these Official Rules, such Selected Prize Entrant will be disqualified from the Contest at the sole discretion of Indigo and the respective prize will be deemed forfeited by that Selected Prize Entrant and such Selected Prize Entrant shall have no recourse toward Indigo or any other person or entity involved in the Contest. In the event that no Winner is found eligible from the initial draw, a repeat draw will be conducted from all remaining eligible Entries in accordance with the process set out above. This process will be repeated until a Winner has been declared. Notwithstanding the foregoing, the Winner must be confirmed by no later than: 5:00PM ET on November 7, 2022, otherwise the unclaimed Prize will be null and void.
  26. Once a Selected Entrant is confirmed to be a Winner, he/she will be advised by Indigo where and how to redeem their Prize.
  27. If a Winner indicates to Indigo they will not be able to collect their Prize, the Prize will be deemed forfeited by that Winner and Indigo reserves the right to award the Prize to an alternate Winner who has been selected and qualified in accordance with these Official Rules.
  28. Conduct

  29. Indigo reserves the right, in its sole discretion, to disqualify any entrant it finds to be: (a) violating the Official Rules; (b) tampering or attempting to tamper with the entry process or the operation of the Contest; (c) acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; or (d) for any other similar conduct. Any attempt by an entrant or any other individual to undermine the legitimate operation of this Contest may be a violation of criminal and/or civil laws. Should any such attempt be made, Indigo reserves the right to seek remedies and damages to the fullest extent permitted by law.
  30. Limitations of Liability

  31. The Promotion Entities are are not responsible for lost, stolen, late, misdirected, incomplete, illegible, damaged, garbled or irregular entries, or for any entries not received or not processed for any reason, including any technical or human error.
  32. The Promotion Entities are not responsible for any errors, omissions, incorrect or inaccurate information in these Official Rules, other Contest-related materials, including without limitation, printing or advertising errors, failure of or problems with any other equipment or programming associated with or used in the Contest howsoever caused.
  33. The Promotion Entities are not responsible for any: failure of or problems with the Internet; problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; failure, interruption or delay of any entry or e-mail to be transmitted or received or processed, including failure resulting from technical, human or other error or theft; technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to an entrant's computer or mobile device or to any other individual's computer or mobile device related to or resulting from participating in, or downloading any material, regarding the Contest or accepting a prize; the security or privacy of information transmitted via computer networks or for breaches of privacy due to interference by third party computer “hackers” or otherwise; any communication not received due to an entrant’s spam filter, user’s system or internet connection; and late, lost misdirected, or unsuccessful efforts to notify a potential Winner.
  34. The Promotion Entities are not responsible if any factor beyond their reasonable control, including weather, event cancellations, strike, lockout or any other labour dispute at their locations or the locations of any other organization or business whose services are used to fulfill this Contest, prevent any of the Prizes or any component of the Prizes from being fulfilled. In any such event, the Winners will not be provided with a substitute Prize or a substitute component of the Prize, as applicable, except at Indigo’s sole discretion.
  35. Under no circumstances will the Promotion Entities be required to award more Prizes than what is indicated in these Official Rules or award the Prize other than in accordance with these Official Rules.
  36. Protection of Personal Information

  37. By entering the Contest, each entrant consents to the collection, storage, use and disclosure of their personal information for the purpose of administering the Contest by Indigo and for the purposes described in these Official Rules, in accordance with Indigo’s privacy policy found at
  38. By entering the Contest, each entrant acknowledges that the Promotion Entities may communicate with entrants via e-mail with respect to communicating the results of the Contest and the awarding of the Prize. No marketing communications will be received by entrants unless entrants provide Indigo with explicit permission to do so.
  39. General

  41. This Contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The Contest and these Official Rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.
  42. Indigo reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux to modify, suspend, terminate or reinstate the Contest or the Official Rules at any time, without notice, and for any reason. If the Contest is terminated, in whole or in part, before the designated date, Indigo reserves the right to select the Winner in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.
  43. All Entries become the property of Indigo and will not be returned and no correspondence regarding the Contest will be made with or entered into except with the Selected Entrant and the Winner.
  44. The Winner’s first and last name will be publicly available at the Indigo Head Office at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6 and may be posted on and other Indigo marketing channels or materials.
  45. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including but not limited to the Contest entry form, or point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall govern and control. In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, the English version shall govern and control.